It certainly did look like one (scam). The site had images of Apple chips with Apple blurred out, a 10+ year old powersupply, and another chip from texas instruments which they didn't even bother with photoshop treatment. Their product was a moduler miner at 25GH/s per module up to 6 in one box. Total of 175GH/s for approx $2400, payments in bitcoin only, delivery within 2-3 weeks of purchase. Here is the original thread from 4 months ago:
https://bitcointalk.org/index.php?topic=189846.0