What if we all say: from today, one bitcoin is 1.3 PPUSD? Will it's value be that? I guess so, since it's worth what we all want it to. What stops us to do so? Can we call this "speculation"?
I'm very curious about that.
If everyone decided that 1 BTC was worth $1.3 USD, then yes, the exchange rate would be just that.
However, not everyone is going to decide that. People who want Bitcoins are not going to pay $1.30 (or sell $1.30 worth of merchandise) for them because they are not confident that other people will, in turn, give them $1.30 worth of goods/services for that Bitcoin they just bought.
The reason, simplistically, is that there are too many bitcoins compared with too few goods/services being sold for Bitcoins. The amount of goods and services being sold for Bitcoins would have to greatly increase in order to bring people's expectations closer to $1.3/BTC