Agreed that becoming #2 is part of the process, but that is not what we are competing for
Well I should hope not eventually, but I hope you're not under any delusions that the #1 spot is yours unless you can somehow match MtGox's non-US bank transfer rates... from what I'm reading the obscenely expensive (compared to MtGox) transfers for europeans is the chief thing keeping a lot of people off TradeHill.
People go to MtGox because of the volume - it sure as shit ain't because of the site. MtGox has volume for a few reasons, not the least of which is because it already has volume (inertia)... but you can't beat that without really really cheap transfers at least down near what they're doing. The chief thing hurting you right now is being mostly US-only, but I think that's okay. Do it right, rather than fast.
I really hope you do good though, it sounds like you're bringing a level of professionalism to the exchanges because you're daring to operate in the belly of the beast - I only ask these questions because I wanna see you guys do well.