You can make bitcoin transactions about 20-70% cheaper just by using segwit adresses.
Since I joined Bitcoin, fees (in dollar) went up about 1,000,000%. Just 8 months ago, this topic was opened:
$0.85 transaction fee is absolutely ridiculous!, and since then I've seen "normal" fees peak around $30 for a small transaction.
and companies/exchanges adding way too much fees to their transactions.
Users are bidding against eachother for scarce block space. The net-result for users is we pay more and still wait, the net-result for miners is they earn $5-10 million per day extra, and the sad result for Bitcoin is it can't grow when we can't use it.
I've seen Bittrex pay $5000+ to store 32 kB on the blockchain.
I still have hope Bitcoin can be fixed, but the dropping market share isn't good. Once people use something else, it's hard to get them back.