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Author Topic: Bitcoin Commercial  (Read 3479 times)
TheBitMan
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July 15, 2011, 03:53:12 AM
 #41

Nice work. No bells or whistles. Simple and to the point. A series of about seven or so would make a nice little campaign.

For the buyer/consumer ad, not sure that unwrapping a gift is ideal (rustling paper on its own could mean anything). How about a simple "I'll take it!" No need for more than just one voice (sticking with the simplicity of the others), and one that's decisive rather than too giggly or excited.

I like the restraint in the use of audio, though it might be nice if they could each be bookended with another sound effect e.g., again for buyers, "I'll take it!" and then at the end, as somone already suggested, a doorbell, then, "package for Mr Nakamoto (or Smith or Jones...)" and then they might not seem to end so abruptly (although, personally, I don't have a problem with how they end).

Are you planning on editing further the two up on youtube (Travelers and Merchants) or are they the definitive ones so far? It would be nice to share them, but only if they're not going to be changed and replaced soon.
Not sure if I am replacing them yet
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BitcoinPorn
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July 15, 2011, 04:02:14 AM
 #42

Ah, a decent idea, a jingle or chime or just a little pleasant sound effect at the end of each one that goes along with or follows the tag line / links / whatever.   That way each commercial can have a little bit of uniformity at the end on top of the font/style/etc.       I am personally still a fan of the silence but I can see a jingle or a chime not being a shitty thing.

Piper67
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July 15, 2011, 02:56:55 PM
 #43

How about a commercial along the lines of:

Visa hates it...
Mastercard hates it...
PayPal hates it...
Western Union hates it...

YOU will love it...

Bitcoin, an easier way to transfer funds, and much, much more.
TheBitMan
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July 15, 2011, 03:19:57 PM
 #44

How about a commercial along the lines of:

Visa hates it...
Mastercard hates it...
PayPal hates it...
Western Union hates it...

YOU will love it...

Bitcoin, an easier way to transfer funds, and much, much more.
I think if we said they are "afraid of it" no one wants to see trusted company's hate something but if they FEAR it that would be good.
Piper67
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July 15, 2011, 03:21:31 PM
 #45

How about a commercial along the lines of:

Visa hates it...
Mastercard hates it...
PayPal hates it...
Western Union hates it...

YOU will love it...

Bitcoin, an easier way to transfer funds, and much, much more.
I think if we said they are "afraid of it" no one wants to see trusted company's hate something but if they FEAR it that would be good.

Quite right.

Visa fears it...
Mastercard fears it...

etc.
Phinnaeus Gage
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July 15, 2011, 03:23:05 PM
 #46

How about a commercial along the lines of:

Visa hates it...
Mastercard hates it...
PayPal hates it...
Western Union hates it...

YOU will love it...

Bitcoin, an easier way to transfer funds, and much, much more.

Allow me to take a stab at this idea:

Visa (show logo & typical fee(s) associated when using this service)
MasterCard (ditto)
PayPal (ditto)
Western Union (ditto)

Bitcoin: For The Why You Buy (show logo, then slogan)  (feel free to tighten up the slogan)
TheBitMan
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July 15, 2011, 03:24:21 PM
 #47

Can we say it's free to use when they charge that .00005 fee?
Piper67
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July 15, 2011, 03:25:09 PM
 #48

How about a commercial along the lines of:

Visa hates it...
Mastercard hates it...
PayPal hates it...
Western Union hates it...

YOU will love it...

Bitcoin, an easier way to transfer funds, and much, much more.

Allow me to take a stab at this idea:

Visa (show logo & typical fee(s) associated when using this service)
MasterCard (ditto)
PayPal (ditto)
Western Union (ditto)

Bitcoin: For The Why You Buy (show logo, then slogan)  (feel free to tighten up the slogan)

Bitcoin: Decentralized. Deflationary. Secure... and practically free.
TheBitMan
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July 15, 2011, 03:37:13 PM
 #49

College students:http://www.youtube.com/watch?v=1uSM_FBMAas

I think I will stick with the silent ones for these "with the current feel" I will continue making these type and also other ones maybe longer. All of my current ones are 24 seconds long.
Smalleyster
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July 15, 2011, 04:24:22 PM
 #50

Can we say it's free to use when they charge that .00005 fee?

I still don't quite have a handle of when the fee goes away.

Maybe "it makes sense, fees are less than a cent"



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BitcoinBabe
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July 15, 2011, 04:40:12 PM
 #51

College students:http://www.youtube.com/watch?v=1uSM_FBMAas

I think I will stick with the silent ones for these "with the current feel" I will continue making these type and also other ones maybe longer. All of my current ones are 24 seconds long.

I think stick to the silent ones for now too.

However, the student one doesn't have a sound sound effect like the others. It might not seem much, but that one sound actually goes a long way to drawing people into the ad. I spent time wondering if my speakers were working, what happened to the sound, played it back again a couple of times to check if there was sound... and only then remembered to actually read the ad on the fifth or so attempt.

You don't want too much sound but, with only words and no images, you need a little something to distract people from the fact that they're having to read. lol

Also, not sure comparing bitcoin to credit is a wise move. Apart from the transaction fees, it's a bit like comparing apples to... beef jerky. People will not be getting bitcoin for the same reason they get credit (i.e. to buy shit the wouldn't otherwise be able to afford), and if they don't already know about bitcoin, they might think it's a just another cool way to get into debt (or get "cedit") but with less crippling interest which it isn't - as it's more like cash than debt.

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July 15, 2011, 05:05:38 PM
 #52


Bitcoin: Decentralized. Deflationary. Secure... and practically free.

no.  consider the educational level of the average viewer.

too many syllables.  complicated concepts.

wordz are hard...
TheBitMan
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July 15, 2011, 05:13:09 PM
 #53

College students:http://www.youtube.com/watch?v=1uSM_FBMAas

I think I will stick with the silent ones for these "with the current feel" I will continue making these type and also other ones maybe longer. All of my current ones are 24 seconds long.

I think stick to the silent ones for now too.

However, the student one doesn't have a sound sound effect like the others. It might not seem much, but that one sound actually goes a long way to drawing people into the ad. I spent time wondering if my speakers were working, what happened to the sound, played it back again a couple of times to check if there was sound... and only then remembered to actually read the ad on the fifth or so attempt.

You don't want too much sound but, with only words and no images, you need a little something to distract people from the fact that they're having to read. lol

Also, not sure comparing bitcoin to credit is a wise move. Apart from the transaction fees, it's a bit like comparing apples to... beef jerky. People will not be getting bitcoin for the same reason they get credit (i.e. to buy shit the wouldn't otherwise be able to afford), and if they don't already know about bitcoin, they might think it's a just another cool way to get into debt (or get "cedit") but with less crippling interest which it isn't - as it's more like cash than debt.
I didn't put sound in that one  Undecided
BitcoinBabe
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July 15, 2011, 06:31:31 PM
 #54

College students:http://www.youtube.com/watch?v=1uSM_FBMAas

I think I will stick with the silent ones for these "with the current feel" I will continue making these type and also other ones maybe longer. All of my current ones are 24 seconds long.

I think stick to the silent ones for now too.

However, the student one doesn't have a sound sound effect like the others. It might not seem much, but that one sound actually goes a long way to drawing people into the ad. I spent time wondering if my speakers were working, what happened to the sound, played it back again a couple of times to check if there was sound... and only then remembered to actually read the ad on the fifth or so attempt.

You don't want too much sound but, with only words and no images, you need a little something to distract people from the fact that they're having to read. lol

Also, not sure comparing bitcoin to credit is a wise move. Apart from the transaction fees, it's a bit like comparing apples to... beef jerky. People will not be getting bitcoin for the same reason they get credit (i.e. to buy shit the wouldn't otherwise be able to afford), and if they don't already know about bitcoin, they might think it's a just another cool way to get into debt (or get "cedit") but with less crippling interest which it isn't - as it's more like cash than debt.
I didn't put sound in that one  Undecided

Trust me, just the one sound, like you have in the others, will make a huge difference.

Thing is... what sound?

A school bell is more high school than college. Maybe a voice saying "I got in!" or "I passed!" or something... But it definitely needs a sound to both keep it consistent with the other ads and to get the audience to focus their attention.

Phinnaeus Gage
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July 16, 2011, 05:22:37 AM
 #55


Bitcoin: Decentralized. Deflationary. Secure... and practically free.

no.  consider the educational level of the average viewer.

too many syllables.  complicated concepts.

wordz are hard...

Correct!

A SLOGAN SHOULD:                SOURCE: http://www.adslogans.co.uk/ans/index.html

 1.   Be memorable
 2.   Recall the brand name
 3.   Include a key benefit
 4.   Differentiate the brand
 5.   Impart positive feelings for the brand
 6.   Reflect the brand's personality
 7.   Be strategic
 8.   Be campaignable
 9.   Be competitive
10.   Be original
11.   Be simple
12.   Be neat
13.   Be believable
14.   Help in ordering the brand

A SLOGAN SHOULD NOT:
      
15.   Be in current use by others
16.   Be bland, generic or hackneyed
17.   Prompt a sarcastic or negative response
18.   Be pretentious
19.   Be negative
20.   Be corporate waffle
21.   Make you say "So what?" or "Ho-hum"
22.   Make you say "Oh yeah??"
23.   Be meaningless
24.   Be complicated or clumsy

AND FINALLY...

25.   You should like it

Therefore,    Bitcoin: Loaded for Bear Beer        is probably not a good candidate.
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