Vreo - Embedded in game advertising
About our projectVreo is developing a unique solution for software developers and brands, which enables the placement of digital billboards (any surface within a game can show banners, posters, videos) within games without interrupting the user experience. Our Plugins thus enable so far untapped potential especially on the PC and console, but also the mobile market. At our marketplace, developers and brands are then matched using programmatic advertising and a parameter based filtering and targeting system.
We are working on new ways to finally let gamers participate in the revenue streams as well, as they fuel the whole industry. Last but not least, the current states of both ad measuring and ad payout are slow and inefficient, leading to many problems like ad fraud and financial shortages for developers and advertisers – problems we can now solve with the advent of Blockchain technology.
More basic information regarding Vreo can be found
here.
Market overviewThe gaming market consists of around 2 billion gamers worldwide that spend over 3 billion hours per week with gaming, which is about double the time spent on watching YouTube videos. The average gamer is between 18 to 49 years old. The gaming industry achieved an annual revenue of around 90 billion dollars in 2016, meaning it has surpassed the film and music industry, while growing by up to double-digit percentages.
In-game advertising is currently used primarily in mobile gaming, where around 100 billion USD were spent in 2016 with the numbers expected to double until 2020. The budget of digital advertising has reached and even surpassed the spending for TV advertising in 2016. Our technology allows us to enable untapped potential by utilizing available, unused space within the software, further increasing the possibilities.
Problems with current Digital / In-game Advertising Ad fraud is a major problem in the ad serving industry. Up to 12.5 billion USD were lost due to so-called invalid traffic in 2016, with an estimated increase of around 4 billion USD annually, with around 50% of that being attributed to mobile.
Ad blockers are also a huge problem for non-embedded ads and account for multi-billion dollar losses each year. Estimates reach numbers as high as 25 billion USD lost per year at 2020, which leads to an intensified search for solutions within the ad industry.
A lot of gamers are annoyed with the current state of advertising in games and apps. Most ads are interruptive, often even mandatory to progress within the game, and the user gains no real benefits for being part of the ad chain.
Another obstacle for the success of in-game advertising especially on PC and console is the missing possibility of detailed targeting and measuring of in-game ads. It is possible to provide an estimate of players that will probably see the ad before a game is released, but definitive numbers cannot be provided with static in-game advertising, which in turn makes pricing and evaluation of success incredibly difficult.
Our solutionsWith the usage of our plugins we provide the opportunity to swap out ads easily and evaluate all interaction of the user with the ad. Our plugins are tethered to the various game engines (an MVP for the Unreal Engine 4 and Unity Engine 3D is available) and thus operate cross-platform, allowing us to open up new markets like PC and console by providing a technology so far missing. For the mobile market, our approach can be used in addition to current advertising formats (as we make use of untapped space) or replace them – it’s the developers choice.
An important aspect is currently missing: the participation of those who fuel the whole industry, the gamers themselves. We want to reward the gamers that watch our provided ads with a fraction of the ad income, using self-determined control and digital profiles.
International sales and conversion of all existing currencies is a slow, difficult and expensive process. Blockchain and crypto currencies provide an excellent solution to this, which is of high interest to the tech-affine developers (faster payout, international market and funding opportunities) and advertisers as well (decentralized data storage provides trust and minimizes fraud).
More on our key features and technical solutions can be found in our Whitepaper.
Outlook: software fundingWhile we focus on our in-game advertising solution at the moment, we know there are more problems in the gaming industry that need to be solved. One of these is games funding, for which we have a solution in mind: Software developers have the opportunity to create a campaign for an ICO on our platform. We will evaluate and filter those campaigns before releasing them to our platform. Developers shall provide an overview of their experience, references and current project they seek funding for as well as their funding goal and form of return value (through in-game currency or revenue shares).
TokenDevelopers and advertisers need the security to foresee future expenses and income and can therefore not be exposed to the volatility of a token that is traded on secondary markets and potentially does not possess a high liquidity. Therefore, ViewCoin (VIC) will be used as an internal token whose value is pegged to the Euro and other FIAT currencies. VIC cannot be transferred or be exchanged on secondary markets.
MeritCoin (MTC) functions like a voucher, with which utilities to the secondary token are provided. They have a fixed and limited supply. Users of the platform are able to choose between simply converting Euro (or other FIAT) to VIC at a rate of 1 to 0.97 or to make use of the utility tokens as a discount mechanism to eliminate the network fees. A combination of Euro and MTC will allow advertisers and developers to get rid of any deposit or withdrawal fees with what we call Proof-of-Merit.
MeritCoins can be seen as a software license that can be used to access a discounted deposit solution along other benefits in the Vreo platform. More information regarding our Token model and economy is provided in the Whitepaper (LINK).
ICO detailsThe MTC Token Sale will take place in 2 main phases. Vreo will issue in total 700.000.000 MTC Tokens. 450.000.000 MTC Tokens will be issued in the Token Sale (both Pre-Sale and main Token Sale).
Pre-Sale (with a 20% Bonus):
End of Q2
Main Sale
Start of Q3
As we hold ourselves to the highest legal and compliance standards, we will announce definitive dates once we have received final feedback.
Price per MTC is at $0.05 (equivalent price in Ether will be updated within 24 hours before the Token sale)
Bounty programYou want to contribute? Our bounty program can be found
here .
TimelineYou can find out about our milestones and roadmap either
here or in our Whitepaper.
TeamOur team members can look upon a lot of different backgrounds. Some young professionals but also senior professionals with decades of experience can be found at vreo and make for a potent mix. With enthusiasm, but also patience, careful planning and configuration we are preparing to establish highly innovative products like Vreo into a high-tech market.
To help us achieve our goals and find the most success, we rely on our versatile advisory board and partners. Together we cover a broad range of skills and knowledge for the best results possible.
Andreas Schemm, CEO
https://www.linkedin.com/in/andreas-schemm-852890101/Alfred Steiof, Managing Partner
https://www.linkedin.com/in/alfred-dietrich-steiof-35028b44/Ali Pasha Foroughi, CTO
https://www.linkedin.com/in/alipashaforoughi/Kai Nitsche, Head of Design
https://www.linkedin.com/in/kai-nitsche-6a274b158/ Egor Malychev, Head of Partnerships
https://www.linkedin.com/in/egor-malychev-754958127/Tino Kügler, Analysis and Accounting
https://www.linkedin.com/in/tino-k%C3%BCgler-4a5a81157/ Roman Pivtoranis, Gamedesign and 3D Artist
https://www.linkedin.com/in/roman-pivtoranis-6657b6127/AdvisorsLukasz Musialski, Portfolio Director at Iconiq lab
https://www.linkedin.com/in/lukaszmusialski/ Prof. Dr. Philipp Sandner, Head of the Frankfurt School Blockchain Center
https://www.linkedin.com/in/philippsandner/Samater “Sam” Liban, Digital Transformation & Blockchain consultant
https://www.linkedin.com/in/samater-liban/Sergej Stein, Investor relations
https://www.linkedin.com/in/sergej-stein/Volker Dressel, Gaming and Marketing Advisor
https://www.linkedin.com/in/volkerdressel/ PartnerSICOS, Strategic partner
https://sicos.io/ Iconiq labs, Token accelerator
https://iconiqlab.com/Proksart, web developer
http://proksart.studio/Netpeak, SEO and PPC
https://netpeak.net/CROC, IT solutions
https://www.croc.ru/Hill & Knowlton, PR
http://www.hkstrategies.com/global/DLT Capital, ICO Campaign
www.dlt-capital.com 
