Its a decision between hold now or lose now. Holding for now would be beneficial because of the volatility of bitcoin, if you have seen the bitcoin movement few years ago its nothing when compared to what is happening now. If you are selling your coins right now , you are feeding investors who are buying bitcoins. I think this what investors are trying to do spread fud's then they will invest one time big time.
Its more of a
losing less or losing more for those who bought at a price of more than $10k. Those who bought at the very peak like at $20k per btc, this I guess will make them curse btc their whole life that they will swear to keep bashing btc. Hodl seem a fancy word such as promise.