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March 19, 2018, 02:45:45 AM |
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With Momentum, companies can reward customers in exchange for their attention, business, brand advocacy and data insights, while giving the consumer full control over their personal data.
Traditional marketing is often disliked by customers. They are often badly timed, lack in personalisation and result in spam.
Loyalty programs repeatedly fail as consumers lack a sense of value and ownership. Points offer no real value, often expire and are wasted.
In North America alone, the total value of unused 'points' is approx. $100Bn. This wasted potential can be used to transform customers into happy and active brand ambassadors.
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