What makes a ‘good’ ICO?As our ICO is progressing, it is fascinating to get feedback from people. Every time you present the project, you are challenged, questions are asked, and it makes you think more and more about your own project; how to improve it and how to anticipate these questions in your next pitch. Online the feedback can be even stronger. Often bolstered by their online anonymity, people don’t hold back with their opinions of ‘what’s good’ and ‘what’s bad’.
Interestingly, the range of potential token buyers is broad; from die-hard crypto nerds (in the positive sense of the word!) that are looking to implement their vision of a better internet and better technology options, to first time, personal or institutional buyers, hoping to make a (quick) financial gain. As a result, the opinions on what is perceived to be a ‘good’ ICO and what is not, vary wildly, and are of course down to each person’s preferences and intentions. Which made me think; ‘what would make a ‘good’ ICO for me?’. Despite having put the materials together for our own project, I had never stepped back and structured it, so it was an interesting exercise. I am certainly no specialist, but this is what I came up with. I would love to read what you think and how you evaluate the projects out there!
The package — Straight of the bat, maybe a controversial one. Call me superficial, but I think the overall package needs to look and feel good. In my eyes, it says a lot about the people you’re dealing with. They are selling; are they aware of that? Do they have eye for detail? If the whole thing is not put together well at this early stage, what can you expect later on? As the saying goes; you’ll never get a second chance to make a first impression!
The proposition — For me the idea is crucial. I love product, I love innovation, but it has to be well explained and illustrated. It has to solve a real-world problem, today, and it HAS to have commercial viability. I’m not a big fan of technology for technology’s sake. Having said that, I love reading through ICOs and see the future potential — where could it go? Especially if there is a route from it being an application now, to some sort of infrastructure play in the future.
https://medium.com/@keesdevosNL/what-makes-a-good-ico-71ec87b11429
