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May 23, 2018, 04:04:01 PM |
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The value of the loyalty rewards market will soon surpass $500 billion annually. In North America alone, the cumulative
value of unused ‘points’ is approximately $100 billion. This represents a vast number of frustrated customers with ‘points’
which they do not value and can never enjoy. This wasted potential can be transformed into happy, active customers who
become brand ambassadors and influencers, helping to grow revenue and profit.
MobileBridge has already developed a ground breaking, mobile first marketing automation platform, which is live and has
been used with great success by some of the worlds most respected brands, including Burger King, Volkswagen, Dansk
Supermarked and Pirelli. However, extending this platform with a significant amount of blockchain based features and
functions, such as token based incentives and rewards and consumer controlled profile management, will take it beyond
anything the market has ever seen, with opportunities far beyond abilities described in this whitepaper.
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