I hope the developers are now conducting a sale and raising funds not to start from scratch? Judging by the plans and algorithms of the platform, there is a long work to be done on the organization of all processes. Meanwhile, the market is rapidly moving forward! Time=money!
The BitRewards team started working on the project back in 2016, when it was developing GIFTD loyalty system, that was based on points, which was designed to encourage customers. We can say that even that work showed how effectively and quickly it can be implemented - they finished within 3-4 months. Then they started to work on building crypto-processes.