Doubts about the importance of loyalty programs in general. A buyer can now choose any product and any manufacturer or seller - all on the palm and screen of the smartphone. Is it worth taking such a serious approach to such a product?
With the variety of producers and the seller, a problem arose for trusting them. Annual costs in the Internet trade for the work of loyalty programs for customers are estimated at 20 billion USD. Buyers often remain unhappy and refuse to participate in them. Get standing bonuses is difficult, and monetizing them is even more difficult. That's where the platform comes to the rescue.
