Sounds like people trying to make a quick profit off the LiteCoin name. I'm glad the LiteCoin CEO made a public announcement about this, warning investors. It's up to people to listen to it or not.
It is very sad that things like Bitcoin Cash, Litecoin Cash, Ripple Cash and similar happen. That people don't even take the time to invent a name for their coin is a sure sign that the only thing they care about is to take advantage of a well-recognized name.
For me it is just like riding a bike in the air tunnel behind the bus.
Anything that uses the name of another coin in order to try to get recognition is a scam, there where even some coins with bitcoin in their name that were not even bitcoin forks and were in fact Ethereum tokens, talk about dishonesty and yet there were people that still invested in those projects despite such a red flag, this is why I have decided to never invest in any of those projects.