ARROUND: breakthrough advertising and communication platform in AR

[ARround Team]

The Walking Dead: Our World uses AR to bring zombie hordes to your door

Finnish game developer Next Games and AMC have released a gruesome new mobile game that uses augmented reality (AR) to spread zombie hordes through the real world. The Walking Dead: Our World, first announced in August 2017, is available to download free for iOS and Android, and invites you to fend off walkers solo, or in weekly team missions with friends.

The Walking Dead: Our World is powered by Google Maps, with a game map that landmarks like the Statue of Liberty, the Burj Khalifa and the London Eye. Think Pokémon Go, but with gruesome, bloodthirsty walkers to battle instead of bouncy little critters.

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[ARround Team]

Our team is working hard - testing our app to find ARrie via iOS 🐒

https://www.youtube.com/watch?v=vafKa4i7L2o

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[ARround Team]

Octi raises $7.5M to create augmented reality that understands human movement

The team at Octi says it’s building a crucial piece of the augmented reality puzzle — the ability to understand the human body and its movement.

Co-founder and CEO Justin Fuisz told me that most existing AR technologies (including Apple’s ARKit) tend to be “plane-based” — in other words, while they can make something cool appear against a real-world background, it’s usually on a flat surface, like a table or the floor.

https://medium.com/@arroundsmm/octi-raises-7-5m-to-create-augmented-reality-that-understands-human-movement-3e7b6eac3783

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[ARround Team]

3 Ways AR Creates Customer Value That’s Practical, Yet Personal

Augmented reality is quickly becoming the darling of the media industry. Unlike the dash for virtual reality over the last five years, AR has crept up through popular games and social platforms to become a transformative tool for media. What makes it so transformative and appealing to consumers? For one, while VR is largely a solo experience (at the moment, anyway). AR allows for a shareable digital experience rather than being isolated in a headset. AR is more natural for consumers in their current UX habits, being used to glance or being absorbed into their device, playing with their handset and getting a digital response from touch and gestures. AR allows consumers to invite their friends to experience something with them rather than passing a VR headset around to experience something alone. It is the layering and playful manipulation of real-world assets that have audiences engaged and eager for more.

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[ARround Team]

Augmented reality ads are here. Is your brand ready?

Now that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everything you need to know about getting in on the AR revolution.

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[ARround Team]

Why AR will soon dominate our reality

Augmented reality will change the way we use smartphones. While recent attempts to get going were often just simple filters on our selfies — they’re called animojis or something — developers are now discovering the possibilities of ARKit and ARCore. And demos are showing us already: the next few months will be exciting.

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[ARround Team]

ARROUND Working with Scania to Deliver New Augmented Reality Campaign

In order to bring their digital communications strategy into the 21st Century, Scania is entrusting ARROUND to cutting edge promotional campaign.
Scania is a world leading provider of transport solutions. Founded in 1891, the company now operates in over 100 countries.
The company is part of Volkswagen Truck & Bus GmbH. Under this umbrella, Scania, MAN and Volkswagen Caminhoes e Ônibus work closely together with the aim to turn Volkswagen Truck & Bus and its brands into a Global Champion.
The company invests significantly in world-leading research and development, also pays significant attention to new technologies.
Scania has turned to ARROUND and it’s leading augmented reality solution in order to bring the Scania brand to life and develop world-class advertising solutions and promotional campaigns, at once enhancing the effectiveness and power of it’s existing digital solutions while reaching and engaging with its audience in an entirely new way.

More details to follow.

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[ARround Team]

Augmented reality exhibit comes to Union Mills Homestead

A new augmented reality exhibition has been on display at the Union Mills Homestead for about a week, with chances for visitors to see what Union Mills was like from the late 1700s through the Industrial Revolution.

The exhibition — put on as a collaboration between the homestead, Carroll County Public Library and Balti Virtual — tells the story of Union Mills’ early industrial history and focuses on the grist mill and the tannery. Sam Riley, president of the Union Mills Homestead Board of Governors, said the history is one that doesn’t get enough attention.

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https://medium.com/@arroundsmm/augmented-reality-exhibit-comes-to-union-mills-homestead-29ba0ce5fdf2

[ARround Team]

AR Quick Look brings augmented reality to Safari in iOS 12

Online shopping will get a lot more interactive this fall when iOS 12 launches, thanks to the new feature AR Quick Look. Instead of relying on user-installed apps, AR Quick Look makes it easy to view AR capable images right from within Safari.

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[ARround Team]

Facebook and its Experiments with Augmented Reality

Back in 2017, Facebook CEO Mark Zuckerberg envisioned augmented reality (AR) as a future of technology, while addressing developers at the Annual F8 Developer Conference (F8). With over 2 billion active users on Facebook, let us peek though the evolution of its AR platform.
Zuckerberg was fascinated by the augmented reality concept right when he was first exposed to Oculus Go headset. He said, “I used to think that glasses were going to be the first mainstream augmented reality platform,” at his keynote at F8 in 2017. Contradicting him, Oculus Research Chief Scientist Michael Abrash noted that consumer-ready augmented reality glasses will not see the light of the day for at least 10 years from now.

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[ARround Team]

Showpad uses augmented reality to help salespeople sell stuff

Augmented reality (AR) may not be a new medium, but with the rise of powerful mobile devices, it could be on the cusp of breaking into the mainstream.
We reported yesterday that in the first six months of 2018 the number of AR startups grew by 50 percent, while the big tech firms continue to test use cases outside of gaming. Facebook is trialing AR news feed ads, for example, while eBay is using AR to help sellers find the right box for their product. Amazon is also investing in AR, rolling out a feature that lets shoppers view a 3D virtual version of a product in their home before buying.

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[ARround Team]

Times Square floods in “Unmoored,” an AR art experience by Mel Chin and Microsoft

Like something out of a natural disaster film like “The Day After Tomorrow,” Times Square is submerged underwater and boats have replaced car traffic in a new augmented reality experience by artist Mel Chin called “Unmoored.”

Using a HoloLens headset from Microsoft on Thursday and Friday or a downloaded app on your phone, the city hub becomes an underwater adventure. Looking up, you will see a flotilla of boats sailing around actual buildings as they bump into one another and waves move all around them.

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[ARround Team]

Experience The RAF Centenary Flypast In Augmented Reality

The Royal Air Force (RAF) is celebrating 100 year since it was founded this year with a number of events taking place throughout the year. One way the RAF is inviting people to get involved in the celebrations is with a new augmented reality (AR) app that allows users to experience the history of the RAF right on their smart device.

https://medium.com/@arroundsmm/experience-the-raf-centenary-flypast-in-augmented-reality-4ba76a802088

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[ARround Team]

The current reality of augmented reality

Augmented reality is on the cusp of being one of the technological advances that are all but guaranteed to change our day-to-day behavior. Imagine living in a world filled with "movie magic." A world so packed with computer-generated images, it's hard to tell fantasy from reality. That's the dream, but where are we now, and who is going to get us there first? Here's a quick overview of the state of AR.

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[ARround Team]

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And what is more important, they have convenient tools for investors to make a right decision.

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[ARround Team]

5 Best Augmented Reality Use Cases

Tech industry analysts and visionaries say augmented reality will revolutionize business. Here are a few ways AR is being used right now.
Interest in augmented reality (AR) is exploding as innovators explore the business relevance and roles AR can play in workforce enablement and customer experience and interaction. This emerging technology holds tremendous promise for changing the way businesses operate.

https://medium.com/@arroundsmm/5-best-augmented-reality-use-cases-5ec915bdd0ff

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[ARround Team]

Want to make the most of AR? Here’s how consumers actually use it

Many brands are beginning to understand the definition and impact of augmented reality. But there are few insights into the AR consumer, and even fewer insights into the messaging and communication of how and why AR should be used to that consumer. Therefore brands who may have already developed an AR tool, or are in the process of developing one, need to know how they can message and communicate their solution, because AR is likely to be a game-changer for a variety of products and services.

https://medium.com/@arroundsmm/want-to-make-the-most-of-ar-heres-how-consumers-actually-use-it-984263a0132b

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[ARround Team]

What People Think Of Augmented Reality

The phenomenon of Pokémon Go put augmented reality on the awareness map for many consumers, even though that was only one use.
It turns out there may be a wide range of consumer perceptions and awareness levels around augmented reality, with a key characteristic being that people want AR to be practical.

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[ARround Team]

Augmented reality improves air traffic control

Thanks to EU-funded research, it will be now easier to visualise airport traffic from the control tower even in adverse weather conditions. Using augmented reality tools, RETINA will modernise Europe’s air traffic management for safer, smarter and smoother air travel.

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[ARround Team]

Augmented reality exhibit lets museum guests roam with dinos

The “Night at the Museum” movies came with the tagline, “Where history comes to life.”

That tagline can now apply to the Houston Museum of Natural Science at Sugar Land, which has opened an augmented reality (AR) exhibit where guests can roam with dinosaurs, dolphins, rhinos, and even an astronaut. Museum visitors can experience the “Adventurers” AR display on the large screen adjacent to Devil Rex in the T-rex atrium.

https://medium.com/@arroundsmm/augmented-reality-exhibit-lets-museum-guests-roam-with-dinos-379c3c621b55

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