 |
May 21, 2018, 06:59:39 AM |
|
Digital advertising is becoming more and more exciting for advertisers, not
only because of rapidly growing online trade volume. Digital marketing is
also becoming more popular due to the precise addressing of target groups.
A TV commercial can be seen by many people. However, despite having the
choice of TV channel and broadcasting time, advertisers using this medium
cannot accurately reach target groups that are interested in their product. In
all classical media, high scattering losses (scattergun approach) have to be
accepted and paid for. Digital marketing and digital advertising, on the other
hand, offer a wide range of opportunities to target prospective customers
and potential buyers. The digital medium provides the ability to advertise
based on various criteria and at different stages of the purchasing process
or sales funnel.
|
