I like Locela. Because its a decentralized token, tailor made for retail stores. Using the safety net of blockchain technology, it provides a secure way to connect the consumer with the retailer. Locela will host a couple of features especially targeted to make physical stores compete with the e-commerce giants.
Indeed, by giving a helping hand on the retail market and at the same time giving the safety assurance by using the blockchain technology.
So any retail market will have both profit and safety.