https://www.coindesk.com/cash-hodl-family-office-offer-loans-bitcoin/"Community is a huge part of this movement," CEO Mikhail Gurevich told CoinDesk. "One of the tests of whether assets are legitimate is if people are willing to lend against them."
For the entrepreneurs who are willing to bet on the strength of their holdings, there's a strategic opportunity at play. Essentially, the service would allow individuals and projects to borrow against either their own crypto assets (or those invested by supporters) rather than converting them directly to cash.
