Digital advertising cost billions of dollars, Google and Facebook take 73% of all ad dollars and 99% of all growth.
Digital advertising is overrun by middlemen, trackers and fraud.
Here we have 2 cryptocurrency try to target this domain with different technique to improves the efficiency of digital advertising
Clearcoin (XCLR) platform and extension (need action from ADVERTISER and PUBLISHER).
https://clearcoin.co/Basic Attention Token (BAT) with Brave browser solution (need action from USER, ADVERTISER and PUBLISHER)
https://basicattentiontoken.orgWhich technique can be easy to implement and become use case.