and have decades of experience in web and community projects.
Our mission is to tokenize the modeling industry,
to solve all the issues related to attribution
of the rights, contracts, and timely payments.
Creating a Token that will circulate
not only amongst companies and agencies,
but in the community of millions of models
and photographers worldwide.
ModelTag is a company supported by the French Tech Ministry of Innovation in France, by a startup accelerator program in the Baltics, and Facebook Start FBStart program[/center]
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Executive summary ~ ~ ~
Our mission is to tokenize the fashion and modeling and revolutionize
the way brands and companies in the 112 Billion USD fashion industry
attribute value in their advertising and branding efforts.
The token acquires value thanks to the millions of models and photographers
in the worldwide community who adopt it to build their portfolios and the brands
who can use the tokens in a circle-like economy to offer discounts to model
community members who are local influencers.
It is an untapped market that has an enormous budget and internal turnover
that is currently managed like it was in the 1900’s.
- The photography and modeling businesses run a growing $3 billion
market that is expected to hit 7 billion by 2020 worldwide.
- ModelTag has been active in the scene for 2 years,
counting thousands of models who have created detailed
profiles and who's social accounts are monitored daily to track their growth in the industry.
- With ModelTag Tokens we want to revolutionize the market
by introducing a way to exchange value between models,
brands, and photography communities without discussions
on pricing and importance, creating a standard for the modeling community.
- Our role model is Indahash, with a token sale of over $47 million,
who is revolutionizing the neighboring influencer industry.
We love their approach and want to expand this to the whole modeling and photography industry.
- The contractual agreements between the players in the fashion and modeling industry
are always very honored on the strong side and leave the weaker side on its own.
Our smart contracts will automatically take care of the attribution rights
over the duration of the collaboration between models, agencies, and brands.
- Made in Italy, Riga, Tallinn, and Paris.
We have been working closely with large brands providing
influencer information and analytics as well as models from
fashion week catwalks to
promotion and
video & photo shoots.
Our business has been concentrated in Europe, and we plan to go global in the months
after the Token Sale. We don't have the expectation to be able to manage it all,
that's why we are relying on building a great community of Photographers and Models,
and agencies that can self-moderate and create a network based on feedbacks on each token exchange.
Our Ask:We are looking forward to releasing a bounty program for Whitepaper translations,
please sign up below if you are available (we will provide the English and Italian versions).
We plan on running a high impact marketing campaign with the help of Models
who are already on our platform. Any influencers with a Youtube channel, Twitter account,
or other social platforms are welcome to jump on-board to spread the word.
Feel free to get in touch on
staff@modeltag.com or to comment in the thread below.
