It is the perfect pairing (no pun intended) to combine gambling and porn together in crypto world. Think about it, not every man has someone they love and can be with, so the single male species sees a pair of boobs and has a bit of crypto on the line and they can't really control themselves so they bet it all away. They are literally doing all of this so they could get that self control of yours out of you and just make you lose all of your control while gambling.
There must be thousands of men who will bet millions of dollars combined just to keep seeing those women there. That is why I believe it is the greatest project pornhub ever created, it would make them so much money that they will be able to get this operation a lot bigger than what it is right now to make even more money.
The site requires its users to do KYC, many people will definitely not be interested in playing there. Watching Porn and play Gambling is an anonymous thing, confidentiality of users is a must so that they are comfortable accessing the site.