Hey Dataeum community! 👋😊
From Uber to Kickstarter, many companies today are achieving remarkable results through the phenomenon known as
crowdsourcing✨
The term splices together two words: crowd and outsourcing. In this way crowdsourcing occurs when an organization outsources a work project or creative problem to a large group of people. It's a process of co-creation between an organization and “the crowd”.
But what is it exactly, and how does it benefit companies and their customers? We'll try to illustrate it in 5 fascinating facts:
1. The Crowd gets to the truth fast and accurately
On the game show Who Wants to Be a Millionaire?, the audience’s accuracy rate outperformed that of the experts, 91% to 61%.
2. The Crowd does really good work
For 9 straight years Doritos commercials have ranked in the top 5 of USA Today’sAd Meter rankings for best Super Bowl commercial, ever since the chip-maker began crowdsourcing commercials with its Crash the Super Bowl advertising contest.
3. The Crowd produces fast results
Since its launch in 2008, Starbucks has collected more than 216,000 ideas on its website mystarbucksidea.com, an online platform whereby customers share ideas on everything from beverages to ambiance, payment to social responsibility.
4. The Crowd is big… and it’s everywhere
In June 2014, Apple CEO Tim Cook reported there were over 9 million registered app developers and 1.2 million iOS applications on his company’s App Store.
5. The Crowd can tackle a wide variety of tasks
In 2013 alone, the USA government crowdsourced over 85 prize competitions to find creative solutions to vexing governmental challenges, from improving astronaut gloves to blocking unsolicited “robocalls.”
Paired with technology, crowdsourcing produces meaningful results faster, more affordably, and more broadly than traditional approaches to work. This is why it's the best fit for Dataeum and our mission🙌
