Bitcointalk is a forum filled with bitcoin related businesses, offers, and entrepeneurs. Bitcointalk is also a highly concentrated community of bitcoin consumers and enthusiasts. Posting in the marketplace thread is a great way to attract attention towards your website, product, or service; but for that to be effective it needs to stay at the top of the forum, which can be a daunting task.
Here's the idea. Dedicate a spot or a couple spots on the forum for advertisement. This could include banner ads on the top/bot of the page, a skyscraper ad on the left/right, etc. Create a tab or area dedicated for "advertisement." In this area there will be a dedicated button or area for advertisement templates, advertisement library/edit, advertisement upload, and bid options. The advertisement templates are a tool used by the community that can be downloaded to create a template for the correct size ad that can be bid on. Once finished, click on the advertisement upload button and select the advertisement you created from your computer, and upload it to the site. After doing so your ad will appear in your advertisement library. From the library/edit feature, you can select one of your advertisements and edit it; assigning your ad to a link, hover-over description, etc. Then go to the bid options area. From here users can select one of their advertisements from their library and using the advertisement options, create an advertisement that airs on the web. The options would include length of duration (in days), budget, and advertisement placement (determined by which template banner you used. Skyscraper advertisements are assigned to their respective ad space, and banners to theirs). After inputting all of the options, an estimate advertisement views will be given, along with a bitcoin address to deposit their BTC to. The ad will run from the time their BTC transaction has been confirmed to the time their duration is up.
How ad priority works.
Of course, much more than 1 ad will be bought at a given time. The way ad priority works is as follows:
Your ad "strength" can be calculated by BTC spent/duration (in days). Your ad strength is then divided by the total ad strength of a given ad space and that is the percentage of page views that will see your ad.
EX: User A, B, and C spend money to advertise on the top banner ad.
User A spends 2 BTC over a 5 day span.
User B spends .5 BTC over a 1 day span.
User C spends .9 BTC over a 3 day span.
Advertisement A has an ad strength of .4
Advertisement B has an ad strength of .5
Advertisement C has an ad strength of .3
On the first day the total ad strength is 1.2
Advertisement A is shown on 33.3% of all page views
Advertisement B is shown on 41.7% of all page views
Advertisement C is shown on 25% of all page views
On the second day Advertisement B's duration is up, and will no longer be shown.
The total ad strength is now only .7
Advertisement A is shown on 57.1% of all page views
Advertisement C is shown on 42.9% of all page views
On the 4th day Advertisement A is the only ad left, and will be shown on all page views.
The total ad strength and advertisement showing percentages are updated with each relevant advertisement purchase, and the numbers can and will fluctuate Through an ad's duration.
Using this system will allow all users to have an opportunity to advertise with little hassle to a highly relevant audience, without having to rely on their market threads to be viewed. This system will also bring in a healthy income for bitcointalk, and the users are shown relevant ads that they may very well be interested in.
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