ICO Analysis: ARAW
Published on July 23, 2018
By Gerelyn TerzoVerdictARAW is a professional project that has two years of operating history that sets it apart from most blockchain startups. We like that the use of ICO proceeds is diversified across various categories ranging from sales and support and legal to sales and marketing and R&D. This is an indication of a project that is more mature than others that remain in the conceptual stage, which diminishes the risk. That’s not to say that there are no risks, as ARAW is debuting into a market where competing payment and e-commerce tokens have a headstart. The rewards feature is a nice touch and could help to incentivize consumers and businesses alike to climb onboard.
Risks While ARAW is developing a comprehensive ecosystem for the e-commerce market that aims to deliver seamless blockchain transactions to the masses, it’s not the only company doing this. In fact, it sounds a lot like Dash, whose instant pay feature is similarly designed to usher in micro-payments to the blockchain and which offers consumers a privacy feature. Meanwhile, DASH coin has been under pressure of late, which provides a more challenging environment for an e-commerce play like ARAW to make its debut. (-2)
Growth Opportunity Investors who are interested in the ARAW token sale must go through the know-your-customer process. This involves white-list registration and providing any required information to prove your identity. The fact that ARAW is pursuing regulatory compliance in the jurisdictions in which it plans to operate is a positive in an environment that is moving closer toward global regulation. (+2)
ARAW is in discussions with exchanges to list its ARAW token. While the startup declines to identify these trading platforms until it’s a done deal, the fact that the discussions are under way is a positive sign for traders who are interested in the project, as it will provide liquidity. Plus there is a bounty program and airdrop on the roadmap. (+2)
ARAW has the benefit of experience with two years of operations under its belt. The ICO is designed to fund an expansion, one that involves a move to a decentralized platform on the Ethereum network as well as a 2020 push into the U.S. and Asia. (+3)
Despite the competition, ARAW is a participant in a robust payment and e-commerce space, the latter of which is projected to reach $4.5 trillion in sales in the next three years, according to the ARAW white paper. ARAW also cites another statistic, which is that “10% of the world’s GDP will be created on the blockchain by 20205.” All of these market statistics help to make the case for another e-commerce and payment platform. (+2.5)
DispositionWe arrive at a score of
7.5 out of a possible 10 for the ARAW ICO.
Proof: https://hacked.com/ico-analysis-araw/This is an excellent estimate!
7.5/10
