A decentralized personal data exchange platform
A I R B L O C
AIRBLOC is a decentralized advertisement data marketplace
where individuals would be able to monetize their data,
and advertisers would be able to buy these data to conduct
targeted marketing campaigns for higher ROIs.
Led by ab180, a Big Data Analytics Firm- We have raised over 2,300,00 USD Equity funding (series A led by GS SHOP)
- We have tracked over 40,000,000+ Mobile devices (2/3 of mobile devices in Korea)
- we collect over 100,000,000+ data points from (Daily 100+ different data types)
ab180 is one of Korea's TOP digital advertisement company which services over 300 enterprises including Ebay korea, GS ghop, and Woowa Brothers.
Ebay Korea No. 1 E-commerce Market Leader in Korea 30,000,000 Users
Woowa Brothers No. 1 Food Delivery Market Leader in Korea 20,000,000 Users
Anchored by the finest digital marketing professionals in Korea
Our team of developers comprise of Korea's finest software engineers from top enterprises such as Google, LINE, Naver, Software Maestro, and WeMakePrice.
Our CEO
Roi Nam and the development team lead Wonkyung Lyu were selected as the National TOP 8 software developers of Software Maestro by the Ministry of Science and ICT in Korea, 2015.
Our team of developers comprise of Korea's finest software engineers from top enterprises such as Google, LINE, Naver, Software Maestro, and WeMakePrice.
ADVISORS link- Jason Han, CEO, Kakao Blockchain Subsidiary
- Sean Lee, Director, Corporate VC, GSshop
- Sungjae Hwang, CEO, FoundationX
- Louis Jinhwa Kim, Co-founder/Board of Director, The Blockchain Association.
- Dorjee Sum, COO, Santiment
- Ken J, Kim Executive Director, SRVC
- Seo Wooseok Adjunct Professor, Kyunghee University
- Timothy Yang CSO, 42 Media Corp.
PARTNERSGSshopGS SHOP is Korea’s leading online home shopping retail platform. In 2017, GS SHOP’s gross merchandise volume amounted to $3.5B USD. It is also part of GS GROUP, one of Korea’s largest conglomerates.
AllbitAllbit is Korea’s leading decentralized cryptocurrency exchange. It was invested by Upbit, one of Korea’s oldest and leading cryptocurrency exchanges.
FoundationXFoundationX is one of Korea’s rising blockchain venture capital funds and accelerators. FoundationX is focused on building and investing into promising blockchain projects.
Veat Law FirmVEAT Law Firm is one of Korea’s leading law firms focused on providing legal counsel to start-ups. The firm has also provided legal advise to several blockchain start-ups including Airbloc Protocol.
OrangefarmORANGEFARM is focused on incubating promising start-ups within Korea. ab180, the parent company of Airbloc Protocol was incubated by ORANGEFARM back in 2017. It is also a subsidiary of SmileGate (one of the leading gaming companies in the world that is behind the popular FPS videogame CrossFire)
SentienceSENTIENCE is one of Korea’s leading data science company comprised of the top researchers from KAIST University in Korea. Airbloc Protocol was chosen as a partner of SENTIENCE to co-develop statistical and machine learning models.
ECOSYSTEM PARTNERSBATTLE ENTERTAINMENTBattle Entertainment is a leading comics platform within Korea serves more than a million customers. Battle Entertainment serves as a supplier of personal data (preferences, reading history, etc) to the Airbloc Data Marketplace.
HUMANSCAPEHumanscape is Korea’s leading medical customer relationship management platform which helps hospitals to monitor patients’ status after surgery and provide aftercare services to the patients. Humanscape serves as a supplier of medical and disease related data to the Airbloc Data Marketplace.
RAINISTRainist is a leading Korean fintech software company which provides recommendations for financial products based on one's lifestyle patterns. It provides a financial management service Bank Salad with over 830,000 downloads on Apple Appstore and Google Playstore. Rainist serves as a supplier of financial data (credit card transaction history, financial spending history, etc) to the Airbloc Data Marketplace.
KMONGKmong is the TOP micro business matching platform in Korea. It enables individuals to both sell and buy services. Its categories include design, marketing, document, business, computer, music and video, life services, and handmade products. Kmong serves as a supplier of transaction data to the Airbloc Data Marketplace. Kmong has also established interest in purchasing personal data on the Airbloc Data Marketplace to allow individuals on the Kmong platform to execute targetted advertising strategies.
FYSICALFysical is the world's first code-complete, fully-functional, decentralized location data market. Fysical serves as a supplier of location data to the Airbloc Data Marketplace.
INDORSEIndorse is a decentralized social network for professionals. Through cryptoeconomic incentives and a reputation system, Indorse incentivizes users to add their skills/accomplishments and endorse those of others, Indorse creates a revolutionary trusted platform for verifying one’s profile and achievements. With this partnership Airbloc would be integrating Indorse’s profile verification features to enhance the reliability of data submitted to the Airbloc Data Marketplace.
Problems in the data industryUSERSData Privacy InfringedThe Data market is dominantly controlled by centralized services that aggregate data and sell them to other enterprises to generate huge revenues. Individuals do not know how their data is collected, priced and sold.
Not Rewarded Fairly
Neither fair rewards nor data ownership is granted to individuals, who are the original data source.
APPSIllegal Data MonetizationBecause there are no existing markets for apps to sell personal data, apps rely on the sales of data through illegal means. This results in a massive infringement of personal privacy as individuals do not know how their data is collected, priced and sold.
DATA CONSUMERSRising Advertising CostsAdvertising costs have increased because the control of data lies with centralized data brokers. This is a problem for small and medium enterprises as they find it hard to have access to high quality data in low quantities.
Missing MarketplaceToday, there are no existing data marketplaces that allow enterprises to purchase high quality and insightful data at reasonable prices to run effective and targeted campaigns. Data consumers / advertisers needs more direct and granular data – beyond simple pieces of info like gender, browsing history and residence.
AIRBLOC'S FEATURESDAuth ProtocolDAuth is an approval system that seeks permission from users to allow apps to monetize their data on their behalf. Collected data include installed apps list, location data, app usage time, browsing history, apps store transaction history, etc. Through DAuth, users will be able to earn from the monetization process. The distribution of rewards is guaranteed by smart contracts.
Data CampaignsAside from personal data collected by the Airbloc App and DAuth, enterprises can also initiate data campaigns to collect more granular and direct data about a user. Examples of such data include “Alice likes cats, and is intending to purchase a cat.” Although such inferred data can be bought from existing marketplaces, they are not conclusive of an individual’s real preference, furthermore to even obtain such data would be highly expensive. No such direct data is available today in any data marketplace.
Data MarketplacePersonal data collected will be sold on the Airbloc Data Marketplace and enterprises would be able to buy these data to conduct Targeted advertising.
ABL TokenEnterprises will purchase data through ABL tokens, users and apps are rewarded with ABL tokens for supplying data to the marketplace. For more technical information, visit our Technical Whitepaper.
THIS IS HOW WE DIFFERENTIATESimple Deployment and Easy Onboarding3rd party app developers can install the Airbloc Software Development Kit in 10 minutes and users will immediately gain access to the Airbloc Network.
Scalability and ExtensibilityUnlike other blockchain projects like Datum and Datawallet, Airbloc does not have to acquire users by encouraging them to download a native application because of the Airbloc SDK.
Airbloc’s proprietary SDK has already been stress tested by over 40,000,000 mobile devices in Korea.
If an App has 30 million users, and the App's developers decides to install the Airbloc SDK,
30 million users will immediately be able to monetize their data and supply data to the Airbloc Data Marketplace.
