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May 22, 2018, 12:42:04 PM |
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Meahnwile, from the Data Consumer's side, small and medium sized enterprises are often barred from purchasing data even in small amounts. Even large enterprises can only access data related to market trends. With such limited data sets, it is tough for them to execute highly effective micro targeted advertisement campaigns towards relevant individuals for higher returns on investment. With AIRBLOC, Users can directly submit data to the blockchain data supply chain. Users can track and control their data transactions, as well as monetize their own data. Through the DAuth protocol on AIRBLOC, Apps can seek permission from Users to sell data on their behalf. Also, Data Consumers can easily purchase and access high quality, granular and insightful data
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