AMD Marketshareguy: We've got an intern making $25/yr looking at ways to secure and grow this small market.
If you can find anyone willing to work for $25/yr that won't make you look bad, I say you need to get that on your resumé and start applying for all the head of HR jobs you can find. And don't settle for anything less then the high 6 figure range for your salary, you'll save the company that hires you at least that much per quarter.
I suspect that if any AMD engineers spends so much as a minute of company time trying to optimize mining instead of BF3 or MW3 framerates, they'll pay for it at their next performance evals or during the next round of layoffs. Same goes for anyone in marketing who's not pushing their cards' advantages in past, current and future games. Plus, it's not like they actually need to market their cards' hashing prowess, we do that for them just fine without compensation or oversight.