M-pesa was sucessful in Kenya because they had no other alternation then to accept mobile money. Plus, mobile penetration was great! Same is not with other countries. Goverment and people here tried to introduce mobile money but it failed. I can think of following reason:
1. No past experience with digital money. Neither people have used gaming tokens, redeem codes or any other thing on large scale.
2. Like China, we don't have large gaming community(people experienced with virtual coins) to understand value of online money. Yeah! There was a time when 1 million Texas Poker were sold for 10,000 rs in India.