Despite ongoing education efforts, the Canadian public remains largely misinformed about Bitcoin and this trend cannot be reversed solely by the efforts an organization like the Bitcoin Foundation Canada. Our country is diverse and large country and this mission will be more efficiently fulfilled if the tasks required are performed in a distributed manner.
This does not mean that we wish to divest ourselves from our duty to conduct Bitcoin education campaigns on behalf of our members. On the contrary, the Bitcoin Foundation Canada has seized every occasion to promote Bitcoin through interviews, conferences, opinion articles and even a TED talk. As our members will see in the following months, that is just the beginning.
In addition to our own efforts education efforts, we want to provide free tools and resources to members of the Bitcoin community so that they can easily spread the word about Bitcoin in their own way.
It is our great pleasure to announce that the Bitcoin Foundation Canada has just created 12 500 “What is Bitcoin?” flyers and that their distribution across Canada has already begun.
Get the PDF version here:
http://ca.bitcoinfoundation.org/wp-content/uploads/2014/06/Flyer-jpg.pdfTrying a new formatThe flyer is smaller than alternatives such as Bitcoin Bigfoot’s brochure, measuring 10 x 15 cm (4” x 6”). It is printed on both sides of thick card paper and is meant to fit in a pocket.
There are two sections on the front side: informational and promotional. On the back side, there is an instructional section on how to get started with Bitcoin. The content of the flyer was carefully selected to be as concise and informative as possible.
I’ve personally found the dualistic definition of Bitcoin we printed on the flyer to be helpful in explaining Bitcoin. I also think it’s better to start presenting Bitcoin as an open-source software first and foremost, and that Bitcoin the currency is the result of the software being used on a peer-to-peer network (although there isn’t that much space on a flyer).
We added a link to bitcoin.org, also presented as a QR code, which we found to be a high quality educational resource.
The processThe content and concept was created by the Bitcoin Foundation Canada. The financing of the project was shared between the BFC (via membership dues) and the two sponsors of the flyer, Coinkite and Quadriga CX. We are grateful to both these industry members who were enthusiastic about the project.
We were able to find a graphic designer located next to our headquarters in Montreal who was already familiar with Bitcoin and was very interested in the Bitcoin economy’s potential. Dialogue was not hard to convince to accept Bitcoin, and we recommend their excellent services.
We printed 10 000 flyers in English and 2 500 in French. As they arrived during the Canadian Grand Prix weekend in Montreal, we distributed hundreds of them to locals and tourists during the week-end at the Bitcoin Embassy’s booth. We have already sent 750 flyers to Vancouver for distribution during the Crypto Block Party and we plan to ship packages to Bitcoin associations, businesses or bitcoiners across the country.
How you can help
If you are a Canadian resident, you like what we are doing and you want us to continue our work, consider becoming a member of the Bitcoin Foundation Canada. We have many projects ahead of us and our members will be asked to participate or give feedback, as well as having membership privileges.
Donations are also welcome: 1A3zbcpxNpMysaXvyotTXcftCpLMfRK6TZ
Individuals, businesses and organisations (in Canada) that wish to receive the flyers for distribution are encourage to request them by writing to me at
francis.pouliot@ca.bitcoinfoundation.org. Individual and industry members will have precedence in the distribution.
Source:
http://ca.bitcoinfoundation.org/free-educational-resource-12-500-what-is-bitcoin-flyers-distributed-across-canada/
