How to turn a 2+ years old nonEnglish cryptonews site self-sustaining?

[Balaxi]

Hi Everyone,

So we are running a daily news site in Hungary which has currently around 60K page views a month.

We have continuous attempts to generate steady revenue for the site but all our attempts were futile so far.

ICOs go to agencies to promote their projects and they pay out in tokens after very long time the project is concluded.

The community isn't keen to donate to upkeep the site and to have finally funds to develop it.

Google Ads pay meager amounts in Hungary and it doesn't cover much.

Referral links which we push does generate some revenue but we like to get rid of those because we consider it unethical especially if you like to build an authority news site on which the community here can rely on.

We have diversified traffic sources, very strong in organic searches, an active social media community and first and foremost an expert team of writers who cover every aspect of the cryptoverse.

I like to ask the community for hints that could help us to make things better or if there are members here who like to cooperate or help the cause.

The site is: http://www.bitcoinbazis.hu/

Every comment is much appreciated.

Thank you.

[1713496547]

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[SFR10]

ICOs go to agencies to promote their projects and they pay out in tokens after very long time the project is concluded.

Not all of them (for both parts of the sentence).

The community isn't keen to donate to upkeep the site and to have finally funds to develop it.

Then try to provide full articles for a small price (or a paid membership) and only include the summary for free users (some might pay).

Google Ads pay meager amounts in Hungary and it doesn't cover much.

Sell ad spaces on forums (ex. Auctions and Digital goods).

[Balaxi]

ICOs go to agencies to promote their projects and they pay out in tokens after very long time the project is concluded.

Not all of them (for both parts of the sentence).

The community isn't keen to donate to upkeep the site and to have finally funds to develop it.

Then try to provide full articles for a small price (or a paid membership) and only include the summary for free users (some might pay).

Google Ads pay meager amounts in Hungary and it doesn't cover much.

Sell ad spaces on forums (ex. Auctions and Digital goods).

Hi SFR10,

thanks for the comments.

1) It is true not all of them. Let us say from 100 mails sent out introducing our site, maybe 10 replies and 1 who agrees to advertise. We did back in March an email marketing campaign and sent out to 500+ ICOs and must say, the results were pretty disappointing.

2) "Then try to provide full articles for a small price (or a paid membership) and only include the summary for free users (some might pay)." - this a great idea thank you very much! I was thinking first to provide research, journals, academic level articles as premium content but definitely going to experiment with your suggestion. We have Satoshipay already installed - yeah definitely will try!

Thanks for the third recommendation too - I was not paying too much attention to bitcointalk threads (or rather I had no time for it) but yes, definitely will do from now on.

[vanettatorrie10586]

you can run ads by network !

[Balaxi]

you can run ads by network !

We tried CoinTraffic last year for three months (the truth we had that time pretty low traffic around 20K per month) and it was very disappointing. They offered CPM - €1 slider - €1 static - €3 mobile banner payout. So we decided to switch to AdSense. We might go back to one of the Ad providers with a proper tariff table.

[metall140s]

Try to make English variant of your site and then tell more about ICO, like ICObench for example.

[buwaytress]

I have a question for you: how much of your content is original and local? As in, how much of the news or content that you post is fresh, found nowhere else, and originates from Hungarian-only sources? If it's significant, you could consider partnering with other English-content sites to sort of syndicate your content with them.

i.e. You agree to provide English versions of unique stories to an English site, translated from your content, for publishing, and they, in return provide you with stories in Hungarian to publish on your site.

This might not do much to increase revenue but it could diversify your audience, perhaps even bump advertising revenues. Just a thought.

[Patatas]

I have a question for you: how much of your content is original and local? As in, how much of the news or content that you post is fresh, found nowhere else, and originates from Hungarian-only sources? If it's significant, you could consider partnering with other English-content sites to sort of syndicate your content with them.

I doubt that all of it his original content. Looks like he has aggregated the data from other news sources, I could be wrong though. Instead of partnering with English sites, he can hire a translator who does all of it for him.

This might not do much to increase revenue but it could diversify your audience, perhaps even bump advertising revenues. Just a thought.

He already is limiting the website by targeting specific audience. I mean out of their population how many would be into crypto and then filter from among them who would actually look for blogs to read crypto news. The resulting number would be like he said around 60k or so.

[buwaytress]

I have a question for you: how much of your content is original and local? As in, how much of the news or content that you post is fresh, found nowhere else, and originates from Hungarian-only sources? If it's significant, you could consider partnering with other English-content sites to sort of syndicate your content with them.

I doubt that all of it his original content. Looks like he has aggregated the data from other news sources, I could be wrong though. Instead of partnering with English sites, he can hire a translator who does all of it for him.

This might not do much to increase revenue but it could diversify your audience, perhaps even bump advertising revenues. Just a thought.

He already is limiting the website by targeting specific audience. I mean out of their population how many would be into crypto and then filter from among them who would actually look for blogs to read crypto news. The resulting number would be like he said around 60k or so.

Yes, but partnering won't cost him anything, and also solves the issue of rights, because it's actually considered stealing if you simply use the content and translate him, plus partnering means backlinking from both sites - he already says he has quite a bit of organic traffic, so that's okay and actually good. 60k organic traffic is actually quite a big chunk, and specific audience can be leveraged. Small readership but actual interest, that's actually really hard to achieve.

[intellicorepress]

I like to ask the community for hints that could help us to make things better or if there are members here who like to cooperate or help the cause.

The site is: http://www.bitcoinbazis.hu/

Another question to consider is: Who is the audience who would prefer reading about crypto in their native language instead of English? My guess would be older individuals (maybe 50+), who may still have a significant amount of money to invest and are looking for new investment venues. You could further refine your content to target these demographics specifically, and then partner up with investment firms or other companies who target them or develop products or services yourself.

[MrCrank]

This "problem" with not site and articles, news..
Main reason non English language.
Because Hungary auditory is not big.

[LeGaulois]

because we consider it unethical especially if you like to build an authority news site on which the community here can rely on.

There are authority news websites that promote scams and they're fine, now crypto advertisements are banned but back in the days a lot of them were popping up, and as far as I know, you can not filter your banner ads to choose what to display to your readers.

You could try another PPC network, there are many around, you could display 1 PPC on the top and 1 CPM on the bottom. Of course, it won't sure all the costs but it still participate, everything is good to take.

You could try to advertise some referral links to sites where users can earn free coins, I am thinking about GPT websites

[Azza1070]

Hi Balaxi,

I believe that I can help you with your traffic issue. I am able to do mass-promotions on Reddit to boost your traffic, readers, and click-through rate (for much less).
If this is something that interests you, please contact me on Telegram: @Azza1070
Thank you.

- Aaron

[examplens]

60k monthly, not a small traffic volume but also is nothing special. you have the problem you're limited to Hungary audit, and if from Adsense you have a low payout value
very hard are you going to find service with a better pay rate. I think you need to find someone to sell your banner space from your country because of more targeted visitors.

[Hamphser]

So we are running a daily news site in Hungary which has currently around 60K page views a month.

60k per month isnt really bad at all if you can sustain that traffic then monetizing would be somehow easy.

ICOs go to agencies to promote their projects and they pay out in tokens after very long time the project is concluded.

Risky payment and wont really have any assurance yet those tokens might not get any value in the end which means tendency you would end up
on recieving pennies.

Referral links which we push does generate some revenue but we like to get rid of those because we consider it unethical especially if you like to build an authority news site on which the community here can rely on.

Already being mentioned above PPC might really be a worthy move to be done. Cost might not really be a big deal because based on my experienced they arent charging to high.


If this site would be on English language and not on the local ones this would somehow help

[orions.belt19]

Why not offer paid subscriptions? Or offer to have premium accounts with payment where premium content shall be given. I’m pretty sure that among your readers there are those who use your website for businees or investment purposes and it would be a need for them to read articles from your site regularly. You could lock access of some of your best articles which would need having a premium account for you to view.

[KosMas]

You can sell links at the main page (and banners) for crypto companies to become better at search optimisation in your region.

[eternalgloom]

You really need to make some custom deals for selling advertisements.
Do not agree to be paid in possibly worthless tokens for promoting ICOs. Most ICOs have a marketing budget, they'll pay you in ETH as well.

I don't think that adding referral links is unethical, as long as you mention it in the article.
Another option is to reach out to crypto related services and ask them whether they would want a paid op-ed written about their service.

Perhaps you can also cross-post original articles to Steemit for example, you'll be able to double-dip and earn both ways. 

[Dippli]

Hi,

I am part of www.dippli.com, a crypto news site, and we are looking to expand or potential partner up with other sites. Maybe we could have a talk and see if we could figure something out together? If interested then contact me on info[at]dippli.com or stop by our TG group for a chat https://t.me/dippli_news.

Looking forward to hear from you.

/R

[Balaxi]

Try to make English variant of your site and then tell more about ICO, like ICObench for example.

Hi,

Not sure why should we create EN version, isn't feels already crowded in EN?
The ICO part - you are completely right. We plan to have a separate section for ICOs.

Thanks for the feedback.