https://medium.com/@runsdotcom/ecommerce-who-is-in-charge-19c41e087ee4Currently, the major eCommerce companies have achieved a somewhat monopolistic dominance over their users. Governance and control is purely retained by the platform rather than with the participants. Users don’t have any say on the kind of products or services they get to see on the platform. Algorithms decide the extent of the buyer-seller interaction; with actual value creators (buyers & sellers) having very little say in the entire process.
Runs.com throws light on this issue by disrupting traditional eCommerce platforms which use SKUs as the fundamental way to identify units. Moving away from the conventional SKUs, Runs.com has patented a new method of identification and tracking called XKU — ‘Experience Keeping Unit’. Runs.com XKUs will cover the 3-S parameters — Story, Source, and Sustainability.
