Just Apple trying to keep their monopoly and remove the Bitcoin chain wallet from their App Store.
Rumors are they may come out with their own new system for payment, maybe Bitcoin clone?
I can see Apple trying to come up with a "coin" - and failing miserably, wasting time and money getting behind by not supporting Bitcoin and other cryptocurrencies.
There is not going to be an "apple coin", that's not their style. Likely they're trying to develop and promote their passbook app that they force all iOS users to keep on their homescreens.
Agreed. Apple is too establishment now to do anything like create their own coin. Instead they will just make it easy (i.e. force them to use it) for their users to use the existing financial systems out there.