Vidy Introduces Blockchain in Advertising; A New Way to Run AdsWith the rate at which people block ads on their devices, it should be an utmost concern that it is possible your ads are not reaching your target audience and the money spent on these ads are not being justified. In a bid to solve this problem, Vidy invented the first invisible embed layer that will rest discretely on any website in the world. This will make sure users never leave the page while holding them down with a supporting video for anything that is printed online. With this, publishers can measure how long users watch an ad and the good news is, publishers as well as users with VidyCoins for holding down on ads.
How it WorksThe solution Vidy is offering will make video ads more relevant and popular like never before with the use of an open-source NLP protocol. With an AI-powered deep natural language understanding models and transcribed advertiser videos, Vidy will be able to analyse and index words of text on a publisher's page. The open NLP protocol will be monitored by miners who in return will be rewarded for the corresponding decryption of a user's data profile with VidyCoin. This data profile will be locked in a smart contract.
The ProcessThere are three layers involved in the embed layer for ads namely;
1. Application LayerThis is the part facing the customer which will be distributed across the web and will be integrated with just one tap by any publisher. Here is where any platform owner can quickly embed a video into the text of their site and this will enable users to hold down on the linked text. With this, users are kept on the same page longer, hereby, increase session time as well as profit for the publisher.
2. Consensus LayerConsensus layer involves a network of miners that will keep this layer working by running the open-source protocol that will match the natural language of live video ads. As said earlier, miners will be rewarded with VidyCoin for successful embed placements. The user's data will be used to filter the relevant video ads and the consensus layer is able to place ads based on precise NLP matching that fits the user's interest best.
3. Data LayerThis is the foundation of Vidy ad distribution platform while working hand-in-hand with the application and consensus layer along with maintaining Vidy ledger. Data layer maintains all records which include holding times, embed placements and all VidyCoin transactions. These records will be securely stored in a smart contract.
Vidy has been developed from the dorm of highly intelligent Harvard College students and over the years, Vidy amassed a world-class engineering team of about 15 people who have patented multi-million dollar inventions and have previously sold their companies with millions of users.
For more information:Website:
https://vidy.comWhite Paper:
https://vidy.com/whitepaperTelegram:
https://t.me/VidyCoinBounty talk ANN:
https://bitcointalk.org/index.php?topic=4607821.msg41599380#msg4159 Author: iamtemmy
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