If listing here is so easy and as painless as possible, then, there will be many crap projects that are going to be listed here. Even potential scam coins, which are pump and dump ones will be here. How are you going to tackle that problem?
We have a set of criteria that we use before listing but everyone has to be careful before putting their money into anything. We see ICOs and Token sales as a great form of crowdfunding. In the crowdfunding environment there are always bad characters, even on more regulated sites like GoFundMe. It's the nature of money and humans. My advice is to educate yourself and create your own set of criteria before investing.