Now, that we are done with the sad and cliche false equivalence argument, "liberalism" has been the dominant ideology for AT LEAST the last generation if not 2 in the West. This whole turn towards conservatism is a referendum in clear rejection of the documented failures of this ideology, true to name or not. The pendulum has swung too far to the left and the people are pulling it back.
There's nothing liberal about large companies being allowed to out-compete smaller independent businesses, that's the opposite of liberal. I agree that it's a problem, but conservative politicians does not and never has delivered what conservative politicians are promising now. It's a trick, in other words.