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Author Topic: ICO White Paper Translation – the new frontiers of marketing  (Read 28 times)
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July 11, 2018, 02:30:37 PM

Bitcoin Garden: ICO White Paper Translation – the new frontiers of marketing

Marketing for an ICO or Initial Coin Offering, is unchartered territories for many, bringing with it a whole new meaning to the term “digital marketing”. For these new technologies, there are few marketing specialists. There are more than 1,000 cryptocurrencies currently listed on CoinMarketCap with new startups launching daily, so one needs to find their point of difference to stand out from the growing pool of cryptocurrency startups.

Needless to say, marketing to bitcoin investors is not akin to marketing other products or services. The audience is far more nuanced, diverse and sceptical, and the marketing tools and strategies will not be your typical Facebook promotions or billboard advertisements. Rather, your White Paper, the marketing medium of choice for the bourgeoning cryptocurrency industry, will be the critical marketing tool. It will be the mouthpiece of your company and the central marketing tool that will instantly gain or undermine your credibility. The importance of how you draft your White Paper and how to distribute it to investor bases can determine the success of your ICO.

The second vital action is translating your White Paper. Presenting your White Paper in key languages will give you invaluable access to new markets and investor bases. You’d be well advised to concentrate your expansion to countries or regions with the largest ‘crypto communities’. Most of the crypto company that are undergoing a successful token sale say that Russia, Korea and Japan are all countries with a high concentration of crypto users. The biggest ICO to date came from Russia a huge amount of people in Korea invest in crypto. The early and high levels of ‘buy-in’ to crypto in Korea is perhaps attributable to the advanced social and technological development of mobile payments as well as the government’s attitude towards cryptocurrency, which has been relatively supportive of it. Japan is a hot crypto region with official licenses recently introduced. Europe has not progressed as quickly in crypto compared to Asian countries but Germany has recently passed laws on bitcoins futures. Australia also should be considered as a potential investor base, with the ASX the first exchange to use bitcoin technology for clearing and custody....

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