As for being commission free, I don't think so. There will be a fee incorporated somewhere, that's for sure. What the article doesn't say is how the users are supposed to charge their mobile application with fiat money (to be converted to crypto).
On second look, you can go to
their website and find out more about their service. They are planning to introduce subscription plans for active traders. So it won't be free after all. And they are planning to have their own ATM card, so charging won't be a problem.
On the down side, I guess the users won't have much privacy. In any case, their target customers probably won't care too much about that. One thing is certain: this is a good step toward a wider adoption of cryptocurrencies.