Interesting to note that the design of the site was so absurdly bad that it is laughable. Even the stolen images are shrunk in size and completely unclear in terms of resolution, probably in attempt to stop people from performing reverse image search their stolen identities.
Also, look on the ANN thread:
https://bitcointalk.org/index.php?topic=3765954.0. Just scrolling through it, it seems clear to me that they're probably using some sort of thread bumping service as well as all the replies are done by newbies to members, shilling for the project.
This ICO has already been around for quite a while now, however, has still around 3-4 days before the ICO stage closes. Hopefully no one is dumb enough to invest within this time frame, as the OP of the ANN thread is already tagged. Definitely stay away.