Did anyone notice a familiar logo on the UFC 232: JONES VS. GUSTAFFSON 2 event?

[Pmalek]

I saw this announcement today > https://litecoin-foundation.org/litecoin-ufc/ and decided to look it up and I was pleasantly surprised when I saw the LTC logo in the octagon.



It doesn't really matter what we think about LTC, this is not about that. But the fact that cryptocurrencies are getting marketing exposure should be welcomed, be it Litecoin, Bitcoin, Ethereum or any other coin that could make people interested in the crypto industry.

[1714813399]

1714813399

[NavI_027]

I saw this announcement today > https://litecoin-foundation.org/litecoin-ufc/ and decided to look it up and I was pleasantly surprised when I saw the LTC logo in the octagon.

Cool, right? Litecoin became the first crypto which sponsors the UFC and even maybe the first one in the world of mix martial arts competition . I might say that ltc's advertisement is quite effective because as we look in the chart, ltc was around $32 on Dec. 30

(Source: Coinmarketcap)

Now, litecoin's price jump into $39. A possible reason for this price increase is the audience who got interested investing on ltc after they saw its logo on the Jones vs Gustafsson 2 fight.

[LTU_btc]

It's cool to see that crypto is getting more visibilty through sponsorship of sports. And it looks that such advertising deals become very common. I can give few more examples:
NEM cryptocurrency is one of main sponsors of my favourite basketball club. Few days ago I watched Wolves - Liverpool match and saw advertisement of one cryptocurrency exchange on LED banners in stadium. One ICO project Lympo become sponsor of NBA team Dallas Mavericks.
I'm not sure how this way of advertising through sports is effective, but I think it's great way to reach huge audience of sports fans.