Follow the Bazaar and always Ask Me Anything for the development team.
Then always think about the success of the ICO and the vision and mission of the ICO must also be different from the others.
Thinking of the success of your ICO is literally going to make you optimistic.
But being optimistic won't help you if the project you are promoting isn't worth it in the eyes and standard of real investors. Having a good marketing doesn't always suit, just be true to the project and make sure that there's really a good team that's working for its use case to make it easier to promote.
Alright, there's someone that has already created a thread about that and this can be included as an example on that thread about how a newbie without any knowledge try to create an ico for money grabber. This guy ddoesn't even know about how to do an ico marketing. It's including on the basic knowledge. This is not worth to be watched.