I agree with this, however I also like the concept of the original post. Everyone would still be able to start a company, but if their service is solvent and reliable and the can prove they would be rewarded with some official recognition. Just like the Bitcoin Foundation has members, some sort of team would set some requirements. If a website qualifies then let's say that they would receive a sticker.
This would help non advanced users avoid risky services and also promote solid ones over less reliable ones. In my opinion this can only make a market better.
I quite agree with what you said. You said is very reasonable, very good.
Then we need a list of requirements so that startups needs to compliance to in order to have this badge. It will be a bit like the ISO and OWASP standards. Where they need regular audit and pen test.