Not sure how they can "bring crypto trading to masses" even though they don't have an exchange or service or any plan to do it. Sounds like an empty promo article.
Fidelity Investments is a corporation that has its origins in the United States whose specialty is investment products and services.
Operating profit: US $ 5.3 billion (2017)
Headquarters: Boston, Massachusetts, USA
CEO: Abigail Johnson (13/10/2014)
Funds under management: USD 7 trillion (2017)
Revenue: USD 18.2 billion (2017)
Parent organization: FMR LLC
Source: WikipediaI've never heard of this company, but I did a little research on google and it looks like they know how to deal with things like that. they could create more exposition for bitcoin.
This week it announced it was creating a stand-alone company that is focused solely on bringing cryptocurrency trading to institutional investors. Dubbed Fidelity Digital Assets, the company will offer institutional investors custody services, a cryptocurrency platform and advising to its institutional clients.
I hope this is not some rumor and that later they come to deny this news.