Startups focused on cryptocurrency and blockchain – which are different kinds of digital cash and the platform that allows this cash to be exchanged -- are enormously hot right now. Investments in these companies nearly doubled in 2017 compared to the previous year and have only been increasing in 2018. In late May, Binance, the world’s largest cryptocurrency exchange, announced it was launching a $1 billion venture fund for blockchain and cryptocurrency startups.
For all the excitement surrounding this promising technology, the industry confronts an obstacle that is common to many emerging technologies – very few people have a strong grasp of what blockchain and cryptocurrency actually are.
Executives who are approached to work for these startups have usually heard of Bitcoin, the most well-known cryptocurrency, and they may vaguely know blockchain has something to do with securing digital currency. However, they often have a fleeting grasp of the nuances and possibilities of this dynamic industry. Their haziness and lack of knowledge can be a formidable challenge to startups that want to land key talent in a competitive hiring market.
Blockchain and cryptocurrency companies can take a lesson from the past , using the model that was employed by the electric vehicle (EV) industry a decade ago.
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https://www.forbes.com/sites/marissaperetz/2018/10/18/how-the-electric-vehicle-industry-provides-a-roadmap-for-bitcoin-and-cryptocurrency-startups/#13b0974546cb