NEO is a solid project. But I think they couldn't advertise enough with GAS. Because it was an extra profit. I think they need better advertising. In addition, the wallet applications need to deal with phone brands.
It's a good timing to advertise this feature, once you hold decent amount of NEO from your wallet you will receive gas rewards. Since there's already value for gas coin investing with NEO still possible, the market is not favorable to any project right now but once everything bounce again, Investors will received decent profits not only with the coin you keep inside your wallet, but also with the gas that you'll be accumulating since you hold your NEO.