[ANN][STO] HYGH - The Future Of Advertising

[HYGHtech]

By what system can your displays communicate with the main control center? After all, should they somehow be configured through a single source network?

We decided to create a variable protocol, which allows either realtime communication, but also "delayed" communication to control the display fleet. Instead of the displays communicating directly with the backend, they communicate with Command & Control Centers, which get placed - similar to CDN's - close to the displays. The Command & Control Centers itself will be connected to major backbones and synchronize their content with the main backend.

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[uyga78]

The HYGH project is very useful and promising. You have not tried other ways to raise funds than sto? For example, Kickstarter

[Iryni888]

Do you have a ready alpha version of the platform? It would be interesting to see, and even find out when the final version will be available?

[HYGHtech]

The HYGH project is very useful and promising. You have not tried other ways to raise funds than sto? For example, Kickstarter

Before starting the pre-sto sale, we launched a private sale for investors. We chose an ISO model for promotion since it is not only popular now, but also due to the concept that we attract users, they become tokens holders and can rely on quarterly bonuses from platform revenue

[chupanebre]

Will your application collect geodata? Or will the advertiser choose the screen just by looking at the map and its address?

[HYGHtech]

Do you have a ready alpha version of the platform? It would be interesting to see, and even find out when the final version will be available?

We have a working prototype of the platform that demonstrates the main features of the application for creating advertising and for registering a new display provider. You will find it on the website in the prototype section. The release of the final version is planned for Q4 2019.

[HYGHtech]

By what system can your displays communicate with the main control center? After all, should they somehow be configured through a single source network?

We decided to create a variable protocol, which allows either realtime communication, but also "delayed" communication to control the display fleet. Instead of the displays communicating directly with the backend, they communicate with Command & Control Centers, which get placed - similar to CDN's - close to the displays. The Command & Control Centers itself will be connected to major backbones and synchronize their content with the main backend.

What then are the functions of these control centers? Do they just distribute information flows or are they responsible for synchronization?

The Command and Control Centers send all information displays need to play campaigns like the schedule, the media-content itself etc. and collect statistical and operational information from the displays. These then get passed back into the Scheduler and Transaction Engine within the backend.

[HYGHtech]

Will your application collect geodata? Or will the advertiser choose the screen just by looking at the map and its address?

When creating an advertising campaign, the user chooses the location of the display, and if he needs to place information on several displays at the same time, you can customize the search for displays within a radius of several meters

[zinaq1230]

Advertising available to everyone is nice, but how can you be sure that the application will not be used for the purpose of illegal earnings? Do you have some kind of anti-hacking system?

[HYGHtech]

Advertising available to everyone is nice, but how can you be sure that the application will not be used for the purpose of illegal earnings? Do you have some kind of anti-hacking system?

Yes, you correctly noted that the system can attract fraudsters due to the possibility of earning from the displays. We have an anti-cheat system that will monitor screen activity and prevent the user from deceiving advertisers. We described this in more detail in the technical white paper https://hygh.tech/docs/HYGH-Technical-White-Paper.pdf

[Esk1m0]

I would not mind to provide my screen as a provider, but first I want to know, the user can choose which advertisement can be broadcast through his display. Or is there no such function in the application?

[HYGHtech]

I would not mind to provide my screen as a provider, but first I want to know, the user can choose which advertisement can be broadcast through his display. Or is there no such function in the application?

During the creation of an advertisement the user sets the categories for which this advertisement is suitable. The provider also chooses which categories he would like to work with. The provider has the right to reject advertising, and the transaction will be canceled.

[HYGHtech]

When working in several countries, shouldn't you adapt the work of the platform to the advertising laws of those countries? Do you plan to legalize business?

Offering security tokens we are obliged to legalize them. HYGH has been tested and approved by the Swiss control authority.

[HYGHtech]

Does your team participate in project presentations at international meetings and conferences? It would be helpful to hear the details about the development right from the first person.

Of course, we present the HYGH at conferences but we do not have a clear schedule of meetings. Subscribe to our telegram channel https://t.me/HyghAG to be aware of when the next meeting will take place.

[alexkbs]

Expand advertising network by attracting ordinary users, the idea is good and profitable. What types of interface are you planning to release?

[mopsicus]

Hi there. I understand that if you allow users to submit their displays to show ads, this will help reduce advertising costs. But to start your system, you cannot do without partners who have a share of displays on the market. Have you already found someone to cooperate with?

[HYGHtech]

Expand advertising network by attracting ordinary users, the idea is good and profitable. What types of interface are you planning to release?

We are planning to release a player to create ads and connect displays both via mobile devices and through the standard PC version.

[HYGHtech]

Hi there. I understand that if you allow users to submit their displays to show ads, this will help reduce advertising costs. But to start your system, you cannot do without partners who have a share of displays on the market. Have you already found someone to cooperate with?

Yes, the New World Order App, who are ready to provide up to 30,000 screens located in the Dominican Republic, expressed their desire to cooperate with us. And we are also actively looking for partners.

[HYGHtech]

I understand why advertising is needed, but often its methods are not entirely pleasant and intrusive. Therefore, I would like to know what your goals are when creating such a platform?

Many users are skeptical of advertising because of the methods that are often used. Our goal is to build long-term relationships with users, and we involve the consumer himself to become a participant in promotional activities. The concept will make advertising available to many users who previously could not afford due to high prices or unsuitable tools.

[Dravenfact]

What types of ads are you going to use? Mobile advertising, outdoor banner or other?