This is what I always preach about, it is good to checkmate a project before trying to throw your money in there, we didn't just heard of bitcoin and went to buy it because we were told that there would be an increase in price, we went to buy it because we read satoshi whitepaper and discovered that the project is very feasible.
Always make sure you do your research well before making investment in ICOs.
I wonder why many people still fall victims of all these ICOs that are out there to milk people of their money, you I know, have realized that some people are just too lazy to do researcher themselves which is quite a bad quality of an investor or a trader, they will rather prefer to rely on peoples opinion than to acquire solid knowledge about the project and make enquiries themselves.
Though whitepaper is not enough to really conclude on an ICO, more research needs to done on the team and project before investing money, most ICO’s nowadays are scam and this is terribly discouraging.