[ANN][XRC] AMARK - A Trojan Horse For Crypto Adoption

[AMARK.io]

View the AMARK deck:

AMARK

SPEND YOUR ATTENTION

AMARK is a global network of attention-based, local marketing ecosystems. These ecosystems eliminate intermediaries from local marketing and bypass existing payment gateways.




AMARK is REAL


OVER 1000 CRYPTO PROJECTS FAILED IN 2018. Many of these projects launched a token or coin and claimed a broad vision absent of truly executable paths. These projects focused on crypto speculators versus REAL solutions. AMARK has been built, tested and is ready for launch in June 2019.




AMARK solves three key problems:

• Local marketing inefficiency from the inability to capture customer attention
• The need to collect personal data by marketing solutions
• Poor consumer and merchant adoption of cryptocurrency

Efficient Local Marketing:

AMARK began development in 2017 with the goal of improving local marketing efficiency through the application of attention resource economics and consumer preference indexing. Attention resource economics properly treats attention as a finite resource and when applied to local marketing, allows businesses to capture verifiable consumer attention by offering direct compensation for it. AMARK uses marketing response data to understand consumer preferences and accurately measure the value of individual consumer attention. Consumers are delivered targeted advertising through AMARK and compensated for their attention to these offers at a rate that corresponds to their expected future purchases at aligned businesses. AMARK local marketing efficiency improvements are realized through achieving verifiable attention, improved attention quality, data-based consumer targeting and effective distribution.



Marketing Data Privacy:

The consumer pushback against intrusive data collection and resulting governmental privacy regulations created a need for data-based marketing solutions that ensure consumer privacy. In response, AMARK adopted blockchain and cryptocurrency as tools to eliminate ANY need for the collection of personally identifiable information. AMARK uses public blockchain data, overlaid with merchant data, to identify consumer preferences, understand local trends and set a value for consumer attention.

Marketing offers and attention data profiles are linked only to blockchain wallet addresses rather than to consumers. Cryptocurrency is the ONLY viable way to privately compensate a consumer for their attention as other digital payment methods expose the identity of the payee. If an individual consumer receiving an attention payment was identifiable via the payment method, then all response and preference data could be easily tied back to that individual, thereby compromising the individual’s data privacy.




AMARK has adopted General Retail Currency [ XRC ] to facilitate private attention payments to consumers. XRC can be used to purchase goods and services at any AMARK participating business.

A Trojan Horse For Crypto Adoption

Cryptocurrency as a payment method for in-store purchases has not gained significant traction.


Merchants: There are too few consumers making payments with crypto to warrant the additional setup needed to accept crypto and convert it to fiat.
Consumers: There is little incentive to buy crypto from exchanges and then use it to make in-store purchases when there are many other payment methods readily available.


AMARK eliminates these hurdles to adoption by changing how consumers and merchants interact with marketing.


Merchants: Join AMARK to benefit from a superior marketing system that improves profitability through customer retention and acquisition. The activation of AMARK allows merchants to purchase XRC through the attention marketing system and distribute it to consumers via targeted advertisements.
Consumers: Join AMARK through their favorite local business to receive XRC rewards in exchange for their attention, bypassing the need to secure crypto through an exchange. Once merchants activate the marketing system, XRC is accepted as a payment method through in-store AMARK terminals without additional setup.

Economics of XRC Value

The 2016 economic report “On the Value of Virtual Currencies” commissioned by the Bank of Canada, found three contributing components dictating a cryptocurrency’s exchange rate:

• The actual use of virtual currency to execute real payments.
• The decision of forward-looking investors to buy virtual currency (thereby effectively regulating its supply).
• The elements that jointly drive future consumer adoption and merchant acceptance of virtual currency.

XRC Attention Addresses:


Attention Addresses are linked to AMARK consumer data and have specific rules enforced by the XRC protocol. Two key functions of XRC Attention Addresses:

XRC-Lock: A feature that encourages continued consumer engagement with AMARK. The XRC sent to Attention Addresses is initially locked and becomes available after a maturation period. The XRC attention awards paid to consumers continually matures into availability as new XRC is earned from ongoing attention marketing. This process encourages engagement with AMARK as attention wallets will rarely have a zero XRC balance, giving consumers a consistent flow of value to spend within the ecosystem.

XRC-Burn: Is a rule enforced at the protocol level. All transfers to Attention Addresses require 5% of the XRC transferred to be burned. The XRCBurn feature is designed to align interests between merchants and consumers in the AMARK ecosystem. Anytime merchants use the AMARK platform for marketing, they are supporting the value of the XRC currency as protocol rules enforce a 5% burn. As such, merchants are effectively scaling the supply of XRC to match the demand from the ecosystem. This supply-side scaling mechanism will offset new coins introduced through block rewards and pressure the price of XRC to an equilibrium reflective of demand from the ecosystem.

XRC Token Sale

Pre-Sale Begins 16:00 UTC March 5, 2019

Pre-Sale Sold Out - March 6, 2019

Website:  |  Twitter:  |  Reddit:  |  Discord:  |  Medium:  |  contact@amark.io

[1713465436]

1713465436

[AMARK.io]

AMARK Medium Catalog:

- An Introduction to AMARK
- An Industry That's Ripe For Change
- Attention Economics - A New Way Of Measuring Personal Preference
- AMARK - A Trojan Horse For Crypto Adoption

[achmadsutanto]

why XRC while xrc already used for:
XRC --> CharyCoin
XRC --> RawCoin
XRC --> BItcoinRhodium
 
no other ticker?

[AMARK.io]

why XRC while xrc already used for:
XRC --> CharyCoin
XRC --> RawCoin
XRC --> BItcoinRhodium
 
no other ticker?

'X' is the ISO4217 standard for an international currency. The currency used in AMARK is General Retail Currency. XRC was chosen to prepare for the ISO standard.

[PRESDIR]

More than two years of testing and devolement, we hope that AMARK will be able to provide the right and efficient solution to solve various problems.

[AMARK.io]

More than two years of testing and devolement, we hope that AMARK will be able to provide the right and efficient solution to solve various problems.

AMARK has been in active development and testing for 20 months. We believe that there is a realistic plan to accomplish the stated goals and that we have the team in place to execute that plan.

https://imgur.com/d6g8RwH

[Krezz2017]

Here you write. "These projects focused on crypto speculators, not on REAL solutions. AMARK was built, tested and ready to be launched in June 2019." So you write about other people's projects and there is a lot of that. But what advantages do you have over others. What project you will not take, 60 percent of the entire text all talk about the negative to others, what they are fraudsters. Do you want to elevate yourself?

[dante1265]

You really got this figured out. Your plan for adoption is impressive. Will keep my eye on this project

[simplelamp]

I like the fact that you have been behind the scenes and gathering all the info possible. 5th of Match is the day!

[boeingpaperplane]

Here you write. "These projects focused on crypto speculators, not on REAL solutions. AMARK was built, tested and ready to be launched in June 2019." So you write about other people's projects and there is a lot of that. But what advantages do you have over others. What project you will not take, 60 percent of the entire text all talk about the negative to others, what they are fraudsters. Do you want to elevate yourself?

Maybe they are trying to point out how this project is actually different. They actually have a good idea how the crypto world works and they found the way for effective adoption, which is a major problem for most of the currencies.

[AMARK.io]

Here you write. "These projects focused on crypto speculators, not on REAL solutions. AMARK was built, tested and ready to be launched in June 2019." So you write about other people's projects and there is a lot of that. But what advantages do you have over others. What project you will not take, 60 percent of the entire text all talk about the negative to others, what they are fraudsters. Do you want to elevate yourself?

The quote you inquired about is from the section "Over 1000 crypto projects failed in 2018".  This section is intended to explain WHY the 1000 crypto projects failed and why very few other projects have resulted in adoption of their product. The fact that these projects were focused on speculators or had broad ideas without clearly executable paths is self-evident by the failures.

For more info:
How AMARK is different: >> https://imgur.com/XRk0Gg4
Data Privacy: >> https://imgur.com/5nJKs8F

AMARK is a marketing solution that DID NOT include crypto or blockchain until 8 months after development began. Crypto and blockchain were added as tools to maintain the privacy of consumers. In AMARK, all marketing data is collected against a blockcahian address (instead of a personally identifiable consumer) and attention payments are then made to that same address. AMARK is a REAL innovation and a real solution for local marketing inefficiencies. The team is laser focused on an executable path to adoption of AMARK and XRC by consumers and merchants.

This explains the need for blockchain and crypto in more detail. >> https://imgur.com/QxzfLXV

[AMARK.io]

You really got this figured out. Your plan for adoption is impressive. Will keep my eye on this project

Thank you! AMARK has a team with extensive experience in the field of marketing and local marketing. We believe AMARK is a market-disrupting solution for local merchants and consumers even in the absence of blockchain and cryptocurrency. As mentioned in the previous post, blockchain and crypto were added as tools to maintain the data-privacy of consumers. Once crypto was added to the marketing solution, AMARK became a tool for the adoption of cryptocurrency by everyday consumers and merchants.

Why Blockchain? >> https://imgur.com/QxzfLXV
Crypto Adoption: >> https://imgur.com/lokYeqT

[Tokentalks]

How do you plan to get businesses to use AMARK?

[globeex]

I was wondering. Even if your system is better then others, how much will it cost for shops to start using it?

[AMARK.io]

How do you plan to get businesses to use AMARK?

AMARK will be in-market June 2019. The first markets opened will be South Africa and The Netherlands. The roll-out plan calls for significant on-the-ground sales pressure by O&O (owned and operated) sales teams in the markets. In early testing, increasing the density of businesses in an area increased the density of users and led to higher transactions and conversions for AMARK merchants.

Moving forward, there is an affiliate and franchise expansion model that will be activated in January of 2020. This structure will begin to take AMARK to additional markets.

For more info on AMARK roll-out and expansion plans:

RoadMap >> https://imgur.com/d6g8RwH
Scaling AMARK >> https://imgur.com/iLnzQ7h

[AMARK.io]

I was wondering. Even if your system is better then others, how much will it cost for shops to start using it?

AMARK charges merchants ONLY after the marketing system delivers a COMPLETED sale. In this way there is ZERO risk to the merchants.

Currently a merchant has to front the money for any marketing they wish to do and then assume the risk that the marketing will offer a return on the funds invested. The average cost associated with acquiring new customers for a local business through traditional marketing solutions is $28.00. This cost is the amount it takes to get a consumer into the local business for the first time and only 1 out of 5 of these first time customers turn into a regular repeating customer.

AMARK flips this model. AMARK assumes the risk for the performance of the marketing system not the local merchants. The merchants pay for the XRC used to compensate the consumer for their attention only AFTER the consumer makes a purchase. The cost is between 5% and 10% of the transaction or about $3.00 for the average sale.

Legacy local marketing >> https://imgur.com/cNLTm29

[dante1265]

I would like to fully grasp an idea of you targeting right people without using privacy information. How exactly can you do that?

[AMARK.io]

I would like to fully grasp an idea of you targeting right people without using privacy information. How exactly can you do that?

Marketing solutions like Google of Facebook build advertising profiles based on consumer location, gender, age, hobbies, career, interests, relationship status and income. There is a massive profit motive behind personal data collection for these marketing companies. Demographic and personal interest data about individuals is used to better target advertising and drive ROI for the advertiser.

AMARK also leverages extremely precise marketing data about consumers but has created an implementation of attention resource economics uniquely dependent on blockchain and cryptocurrency to efficiently target advertising while maintaining the privacy of consumers. The platform links consumer attention value, represented by blockchain wallet addresses, with direct payments to consumers in exchange for their attention.

AMARK uses public blockchain data, overlaid with merchant data, to identify consumer preferences, understand local trends and set a value for consumer attention.

Cryptocurrency offers the ONLY viable way to privately compensate a consumer for their attention as other digital payment methods expose the identity of the payee. If an individual consumer receiving an attention payment was identifiable via the payment method, then all response and preference data could easily be tied back to that individual, thereby compromising the individual’s data privacy. When applied to local marketing, the innovations of blockchain and cryptocurrency restores a balance between efficient data-marketing and consumer privacy.

[simplelamp]

what kind of hardware does merchants needs to accept Amark and how much does it cost?

[AMARK.io]

what kind of hardware does merchants needs to accept Amark and how much does it cost?

The total in-store equipment cost is roughly $185 per merchant. None of this cost is incurred by the merchant, AMARK covers the full cost of setup and equipment.