We already have many cryptocurrency which has already capable to be an payment option for everywhere, they all cheap transaction costs, fast and reliable. Why do we need a new one just for restaurants and loyalty programs?
Because we would like to give the opportunity to have a stable price one, not a speculatory one. Would you accept to pay a 5$ pizza in Bitcoin and the day after know that it's like if you'd paid it 20$? Main adoption issue is this volatility, and a merchant would be scared to sell something he pays 5$ with 10$ commercial value and the day after have a crypto value of 4$
This is why we want to change it.
Rubens personally lucrated and earned, sometimes, by changing TUSD with USDT, so this is why we want to offer our token, to give 1€ / 1 LEAF in every moment, giving it more trustability.
Anyway we have yet some restaurants using LEAFtokens .