is advertising for ICOs unethical?

[qomariah95]

If advertising, it requires reasonable funds and a good target. Of course there is no harm in advertising. If spending funds is only for advertising and minimal fundraising may not be ethical for the development of the project in the future. It's better to make a bounty program to promote a project. And if you really have to advertise in other places, there is also nothing wrong with the project market.

[Keadyar]

If advertising, it requires reasonable funds and a good target. Of course there is no harm in advertising. If spending funds is only for advertising and minimal fundraising may not be ethical for the development of the project in the future. It's better to make a bounty program to promote a project. And if you really have to advertise in other places, there is also nothing wrong with the project market.

Advertising is very important. But of course you shouldn't forget about the real development of products and platforms. This can often be found in crypto projects. This is a very common mistake.

[dentolas]

Where did you get these numbers? All ICOs have their own economic mapping and 99% of them fail...so.... it seems that they are using way too much money on advertisement exactly because they have nothing to show for and they need to get that 1 million to fly away for a no-extradition country...
Let's ask a more pertinent question: do we need ICO's?? Why are there projects that don't ask you for money in advance and still deliver?

[tunapa]

No project will spend this much funds to promote their ICO. What most of them do is to spend little amount of bitcoin/ethereum plus their token as payment for anyone that will promote them. And also they use their tokens as full payment for promoters.

[Grenee]

Promotion for icos are just something else this time, because I think they are just using hunters to get what they want and will later pay shit money, some will even seized the money and will refuse to pay hunters. Tho I already know ico is a scam but since they havrle gotten what they why can them pay workers. Despite that they want to pay with there token, they are the owner, they will still be stingy to pay good cash.

[bakermaker123]

I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

I think it is fine, as long as the project and their token (if they have any) should  have a use case. Probably they are spending a lot on their investment to hook up more investors. But if they have no other plan but only to advertise, this is not the right thing to do.

[Lexurdania]

Promotion for icos are just something else this time, because I think they are just using hunters to get what they want and will later pay shit money, some will even seized the money and will refuse to pay hunters. Tho I already know ico is a scam but since they havrle gotten what they why can them pay workers. Despite that they want to pay with there token, they are the owner, they will still be stingy to pay good cash.

Promoting ICOs is legal because there is no regulation yet about ICOs. Beside that, every ICOs have marketing budget and i think its normal because they want peoples know about the project they built. As long they pay bounty hunters, i think its good because give many people an opportunity to invest in the project

[puremage111]

Well, if the ICO is genuine
then everything they done will be genuine and legal

Else, the opposite
This is where Whitepaper is written, the money allocation will be written there (But of course you don't fully trust the whitepaper)
DYOR very carefully before you invest

[innocentone]

I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?

I guess it is unethical because they should be spending their money raised into their product and not into the advertisements. It is better to have a product working than no product and pure advertisements.

[Desscount]

I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?

I just want to know where you gather information like you say?
we know that ico requires and is big for every marketing plan and management.
but I think what you say is not right, because surely the developer has a team to interpret each expenditure and income in a project.

[ATSgrowth]

I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?

Do you think that they spent such money for advertising? I am not sure about that. Imagine that most of them do not have enough money for development, why then they would spend money for something that is not really necessary? If they have enough money, why they would need money, when they have enough, if you know what I mean. 

[Fluxtorrence9]

That is not our call to make and no matter how much you complained its developers call to make ,they know what's best for there projects either they succeed or not,its just a shame what ICO projects are turning into these days ,they raised all that huge money and in the end for nothing, I guess they are just making themselves rich is all

[lyks15]

Yes I think this is unethical. You don't have to spend 9M$ for promotion. That is not practical. In my own opinion we don't have any expensive promotions because the best way to market ICO and other crypto is the success of the investors coming from crypto or ICO. When it happen we don't have to pay any advertisement.

[SirLancelot]

I've noticed many ICOs have to spend a lot of money on promotions and advertising.

For example, let's say an ICO raises 10 million dollars but has to spend 9 million on promotion.

Therefore, they only really raised 1 million for the project.

Isn't this unethical?

If you're starting a company and looking for investors the traditional way via stock equity, you would never spend 9 million or even 5 million or even 2 million in order to raise 10 million from investors.

This begs the question, what ratio of promotion cost versus funds raised for ICOs is ethical?

And how do we know if an ICO is using an ethical ratio?

How can you precisely say that they have been using such an high amount for promotion and advertisement. I don't think that is the case.
Only if the project is scam then they initially tend to spend a lot or they spend just a fraction.

I believe that a project with strong background will never need to advertise and spend millions on it. Look at Tesla who stopped spending millions of dollars on advertisement and instead started improving their infrastructure which paid off. I think that these days, a project with great potential will go for IEO and not for ICO and IEO exchange take care of the advertisement. IEO that have been conducted on Binance Launchpad have achieved the hard cap successfully every time.

[pisston]

Yes I think this is unethical. You don't have to spend 9M$ for promotion. That is not practical. In my own opinion we don't have any expensive promotions because the best way to market ICO and other crypto is the success of the investors coming from crypto or ICO. When it happen we don't have to pay any advertisement.

Of course, if you take into account advertising that is paid for in real and big business, then these are really hundreds of millions of dollars.  But if you take into account the Bounty company, through which hunters advertise certain Eco companies, the prices are almost ridiculous.  It is a pity that recently the ico market of companies has been greatly deceiving Not only the investor, but also the Bounty Hunters.  I think if IEO succeeds in taking root in the cryptocurrency market, then the company's ico market may be in danger of disappearing.

[Adriano2010]

If they really used so much money on advertising is unetchical and also if the project fail is a problem and the team should always think for long time and not put a lot of money on advertising, they should create something new which can make a project be successfull.

[Maamejane]

No project will invest all the monies generated from ICO for advertisement. Also I don't think there is ethical and unethical advertisement ratio, it all depends on the team and how far they want things to reach. But I think every expenditure is budgeted for initially so that there is always no doubt in the air.

[Duzter]

If they really used so much money on advertising is unetchical and also if the project fail is a problem and the team should always think for long time and not put a lot of money on advertising, they should create something new which can make a project be successfull.

Promotion is a must to which there must be mutual development. There are projects that focus completely on promotion without a product and gains a good investment, and finally when launched it goes worth nothing leaving back a loss to all the investors. One such project that I participated and supported is the earth token which had a big hype and finally when listed the price went from $0.05 to $0.00015, no use of holding it anymore.

[Firunner]

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[JuanPaulo]

Advertising engine of progress. The competition in the world of cryptocurrency is very high and in order for as many people as possible to know about your project you need to spend a lot of money on advertising. Without advertising, you will not be able to talk about your project.