I don't think it is even clear the OP is associated with the project.
It also looks like the project is offering some kind of sweepstakes giveaway that doesn't require any kind of purchase/investment. I don't see any measurable losses to participants if they don't end up paying out the $500k.
As an FYI, the ANN thread of the coin is
here, and I
believe this to be the contract address for the ERC20 token. I am not an expert in looking at ERC20 contracts, but I believe
this to be the contract creation address, that, according to etherscan, at one point held ~5,900 ETH in July 2017.
I am not sure where the above ETH went, but it was presumably used for general operating expenses, possibly exchanged into USD. I would not put it out of the realm of reasonableness the project has at least $500k