They are not launching anything, they only reserved a trademark for the word cryptokicks, but it doesn´t mean that they will launch something. Who knows what cryptokicks mean.
People don't like to confirm information before sharing it and this is a very big problem we have in the Crypto space, had it been you never checked it out and found out that they were not creating anything, this news would have been spread around the forum and we would be patiently waiting for the day Nike would create a marketplace that won't exist, since it was never their plan to build one, please let us try to confirm to legitimacy of an information before sharing.